Hanumankind, the Kerala-born rapper, has catapulted desi hip-hop onto the global stage with his groundbreaking music video, ‘Big Dawgs.’ This high-octane track, released just three weeks ago, has captivated audiences worldwide with its electrifying visuals shot inside the ‘wall of death.’ The video has quickly become a sensation, amassing over 11 million views on YouTube and making the internet sit up and take notice of Hanumankind’s dynamic presence and innovative artistry. With ‘Big Dawgs,’ Hanumankind has solidified his status as a major force in the global hip-hop scene.
Early Life and Background
Sooraj Cherukat, known professionally as Hanumankind (or HMK), has had a journey as diverse as his music. Born in Kerala, India, Cherukat’s early life was marked by constant relocations, with his family moving from country to country before finally settling in Houston, Texas. This global upbringing exposed him to a wide range of cultural influences and musical styles, shaping his unique artistic voice.
Cherukat’s parents adhered to a traditional blueprint for success: diligent study, college education, a well-paying job, and a stable family life. Despite these expectations, Cherukat nurtured a growing passion for music, even though it wasn’t initially part of his five-year plan or any plan at all.
Education and Career Beginnings
In 2012, Cherukat returned to India to complete his degree and subsequently secured a job at Goldman Sachs. While working a conventional nine-to-five job, he began moonlighting as a rapper under the moniker Hanumankind. What started as a casual interest soon turned into a serious pursuit, with Cherukat honing his craft and gaining recognition in the local music scene.
Rise to Fame
Hanumankind’s breakthrough came with his debut EP, ‘Kalari,’ released in 2019. The project showcased his versatility and ability to weave complex narratives with socially conscious themes, quickly garnering attention from both fans and critics. Tracks like ‘Karuna’ and ‘Wake Up’ highlighted his knack for addressing contemporary issues through a uniquely Indian lens, establishing him as a significant voice in the Indian hip-hop scene.
Musical Style and Influences
Hanumankind’s music reflects his diverse background, combining traditional Indian sounds with contemporary hip-hop beats. His lyrics often explore themes of identity, social justice, and personal growth, resonating deeply with listeners. His unique style bridges the gap between his Southern Indian heritage and his American upbringing, creating a sound that is both innovative and culturally rich.
Latest Viral Song: Big Dawgs
In 2024, Hanumankind’s career reached new heights with the release of his single ‘Big Dawgs,’ produced alongside musician-composer Kalmi. The song quickly went viral, earning more than 11.5 million streams on Spotify and holding the Number One spot on the Viral Songs Global chart since July 26. The track’s infectious energy and powerful message resonated with a global audience, leading to widespread acclaim and social media buzz.
Analysis of Big Dawgs
Lyrical Content
‘Big Dawgs’ is an anthem of resilience and ambition. Hanumankind’s lyrics reflect his journey and the broader aspirations of his generation, emphasizing themes of hard work and determination. The verses are filled with clever wordplay and metaphors, showcasing his lyrical prowess.
Musical Composition
The production of ‘Big Dawgs’ blends traditional Indian instrumentation with modern hip-hop elements, creating a sound that is both fresh and culturally resonant. The high-energy beat and catchy chorus make it a standout track for live performances and streaming platforms.
Music Video
Directed by Bijoy Shetty, the music video for ‘Big Dawgs’ is a visual spectacle. Set in the coastal district of Ponnani, known as the ‘Mecca of Kerala,’ the video features a well of death—a dome-like arena where performers ride motorcycles or small vehicles on vertical walls. The high-octane visuals, paired with the hypnotizing audio, have captivated viewers, amassing about 8 million views on YouTube.
Reception and Impact
The overwhelming response to ‘Big Dawgs’ has catapulted Hanumankind to new heights of fame. The song’s virality has led to an outpouring of love and admiration from fans worldwide, including a new tranche of followers from diverse backgrounds. The YouTube comments section is filled with heartfelt messages, reflecting the song’s broad appeal and the positive impact of Hanumankind’s music.
Personal Reflections
Reflecting on the success of ‘Big Dawgs,’ Hanumankind shared his surprise at the overwhelming response. “Look, we knew the song was going to do well, but we did not know it was going to be like this. That has been surprising for sure,” he stated. He also notes the risks involved in filming the music video, adding, “I knew the video would have an impact though because we literally put our lives on the line.”
Hanumankind’s journey from a traditional career path to becoming a viral music sensation is a testament to his talent and determination. His ability to blend cultural influences and push the boundaries of Indian hip-hop has made him a standout artist in the global music scene. With the success of ‘Big Dawgs’ and his growing international fanbase, Hanumankind is poised to continue making waves in the industry, leaving an indelible mark on the world of music.