Last Update: February 06, 2023, 16:42 IST
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Twitter gold check going to cost businesses
Twitter keeps looking for more ways to get both users and business to pay for its services and this new strategy may soon be employed.
Twitter has been on an overhaul-spree ever since Elon Musk Took over the reins again in October 2022. We have seen a rush of engineers on the platform, some of them were sacked, some quit on their own. You saw the exits of the top executives before Musk took control. Musk has also changed the platform’s strategy, hoping to make his money back by earning more through Twitter.
They started the process by raising the price of Twitter Blue, expanding it to more countries, and making it attractive to anyone who wanted a blue badge on their Twitter account.
For business, Twitter saw another window to earn millions, and this strategy began by giving brands a gold badge, which soon became a costly proposition for businesses using Twitter to boost their social push and reach millions. may be additional.
As reported by The Information, Twitter will charge businesses $1000 (roughly Rs. 81,000) to retain or receive the Gold badge for their account. The report also mentions that Twitter will charge an additional $50 (roughly Rs. 400) per month for the accounts associated with them. Multiple sources suggest that Twitter has reached out to businesses with details of this package, and is pitching it to them.
The Gold Badge on Twitter will allow brands to promote their Tweets, increasing their reach and distribution with each Tweet. Twitter is basically relaunching Blue Business Program in verification for organization membership.
Twitter is also planning to remove the legacy Blue badge from millions of accounts, and they will have to pay for the Twitter Blue service to get it back. These decisions seem to have stemmed from Twitter’s need to start making returns to Musk & Co. The social blogging platform has never grown its financial footing and Musk believes such moves will aid its growth and bring more users to the platform.
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