Twitter users will soon see new warning labels on false and misleading tweets, redesigned to be more effective and less confusing. The labels the company has been testing since July are updates to Twitter used to spot election misinformation before and after the 2020 presidential election. Those labels were criticized for not doing enough to stop people from spreading obvious lies.
The redesign, launching worldwide on Tuesday, is an attempt to make them more useful and easier to notice, among other things.
Experts say that such labels, which are used Facebook Also can be helpful for users. But they could allow social media platforms to do away with the more difficult task of content moderation – that is, deciding whether to remove posts, photos and videos that spread conspiracy and lies.
Twitter labels only three types of misinformation as “manipulated media”, such as video and audio that have been deceptively altered to cause harm to the real world; Misinformation related to elections and voting and false or misleading tweets related to COVID-19.
The new designs added orange and red colors to the label so that they looked more distinct than the old version, which was blue and blended in with Twitter’s color scheme. While this may help, Twitter said its tests showed that if a label is too catchy, it prompts more people to retweet and reply to the original tweet.
Twitter said Tuesday that the redesigned labels showed a 17 percent increase in “click-through-rates,” meaning more people read the redesigned information that dismissed false or misleading tweets. Click on the done label. Misleading tweets that received the redesigned label—with an orange icon and the words “Stay Notified”—were also less likely to be retweeted or liked than those with the original label. Tweets with more serious misinformation — for example, a tweet that claims vaccines cause autism — will receive a strong label with the word “misleading” and a red exclamation point. It will not be possible to reply to, like or retweet these messages.