Twitter is testing an in-app shopping feature called ‘Product Drops’

The shopping feature on Twitter is called Product Drops.

The shopping feature on Twitter is called Product Drops.

The new feature lets brands tease items before they go on sale, and users can sign up to be reminded ahead of release via in-app notifications.

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  • Last Update:June 09, 2022, 3:46 PM IST
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Microblogging site Twitter is testing a new shopping feature – Product Drops – that will preview upcoming product releases from various merchants. The new feature lets brands tease items before they go on sale, and users can sign up to be reminded ahead of release via in-app notifications. “As with Product Drops, when a merchant tweets about an upcoming launch, you’ll see a ‘remind me’ button at the bottom of the tweet,” the company said in a blogpost.

With a single tap, users can request a drop reminder. On launch day, users will get timely and in-app notifications 15 minutes before the drop in their notifications tab, so they can be the first to shop on the merchant’s website. When users click on the notification, they will see a ‘Shop on Website’ button to purchase the item on the merchant’s website.

The company said users will also be able to see prices, images, product descriptions and a clickable hashtag that will show them what other buyers are up to. Twitter have to offer. For now, only the U.S. Buyers in English who use Twitter in English iOS The devices will be able to see and engage with product drops.

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