TRAI To Set Up AI Spam Filter To Combat Fake Calls And Messages: Know More

The Telecom Regulatory Authority of India (TRAI) will implement new rules from Monday (May 1) to deal with fraudulent and promotional calls and messages that customers frequently receive. To achieve this, TRAI has mandated that all telecom companies must include Artificial Intelligence (AI) spam filters in their call and SMS services.

The move will come as a relief to the customers who are receiving unwanted spam calls and messages on a daily basis. Reports suggest that telecom giants like Bharti Airtel and Reliance Jio have announced the implementation of AI Filter service. Airtel has already made an official announcement regarding the same while Jio is working towards launching the service soon.

The AI ​​filter will help customers avoid fake and promotional calls and messages, thereby reducing the incidence of fraudulent activities. TRAI is working to curb the issue of fake calls and messages, which is a major concern for the customers. Scammers often dupe gullible customers through these means, causing them to lose their money.

To solve this problem, TRAI has demanded that telecom companies stop making promotional calls to 10 digit mobile numbers. Additionally, the regulatory body is looking at implementing a Call ID feature that will display the photo and name of the caller on the mobile phone.

However, telecom companies such as Airtel and Jio are reportedly hesitant to implement the technology due to privacy issues. At present, no concrete information has been received on this front. It is to be noted that the implementation of AI filters to prevent annoying calls and messages from reaching customers is the only rule that will come into effect on May 1.

According to a report in ET, Truecaller may join hands with Airtel, Vi and Jio to block spam messages and calls. It is expected that Truecaller will help the customers to avoid all the promotional calls and fake messages.

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