TRAI Orders Banks And Companies To Verify Message Headers To Stop Pesky Spams

Last Update: May 25, 2023, 6:19 pm IST

TRAI wants to fix spam problem once and for all

TRAI wants to fix spam problem once and for all

TRAI on Thursday said that all major entities, such as banks, financial institutions and others, need to carry out the process of verification of message headers.

New Delhi: TRAI on Thursday said all major entities, such as banks, financial institutions and others, need to immediately carry out the process of verification of message headers and content templates, as the telecom regulator ramps up its drive to crack down on objectionable messages. has been carried forward. protect consumers. The Telecom Regulatory Authority of India (TRAI) has warned that any delay on the part of Principal Entities (PEs) in obtaining re-verification of headers and content templates may result in blocking of their headers, content templates and messages.

TRAI said it will review the progress in the next two weeks and may issue suitable directions, if required. “Therefore, all PEs should immediately complete the process of verification of header and content templates,” TRAI said in a statement.

Entities such as banks, other financial institutions, insurance companies, trading companies, trading entities etc. send commercial messages to telecom customers through SMS, and these entities are referred to as Principal Entities (PE) in TRAI regulations . As per the regulatory framework, any commercial communication can be carried out only using the registered header assigned to the PE for this purpose. Header refers to an alphanumeric string that is assigned to a PE under the Regulations for sending commercial communications.

These commercial entities need to get the content template registered with the access providers (telcos). Any business communication through SMS is subject to scrubbing by the PE against the content template registered with the access provider and if it fails, those SMS are not allowed to be delivered to the consumers. TRAI has observed that some PEs have registered a large number of header and content templates and at times some of these are being misused by some telemarketers.

To prevent this, TRAI directed re-verification of all registered headers and content templates on DLT (Distributed Ledger Technology) platforms by February 16, 2023, and blocking of all unverified headers and message templates within 30 and 60 days, respectively. In February 2023, TRAI wrote to RBI, SEBI, NHA and all central/state government departments, requesting them to sensitize various institutions and departments under their purview on the steps being taken at their level to ensure that Send bulk SMS about upcoming action. Headers and message templates are not abused.

“It has been observed that many PEs have not yet completed the verification of header and content templates. Due to non-timely action by the PEs, the header and content templates assigned to such PEs remain vulnerable to potential misuse and This may result in inconvenience to the public.” spam and financial frauds,” TRAI said.

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(This story has not been edited by News18 staff and is published from a syndicated news agency feed – PTI,