As 2022 is just days away, female-focused dating app Bumble shares insights for 2021. The company says that more than a billion matches were created on Bumble globally in 2021, showing an increase of more than 25 percent over matches made in 2020. Similarly, more than 9 billion messages were exchanged globally in 2021, a nearly 40 percent increase from 2020. The increase in conversations can be attributed to the state of normalcy around the world, mainly prior to the spread of the new Omicron coronavirus variant. This essentially means users were interacting with more people on the platform as they were less hesitant to step out earlier this year.
Bumble says the most messages were exchanged between October and early November in 2021, as singles around the world were at the start of the “online dating season”.
Speaking on the Indian market, the company revealed that the most popular Bumble profile badges include “Exercise,” “Date Intent,” “Drinking,” and “Education.” These badges allow users to communicate their habits and likes to others on the platform.
In a press note, the company highlighted that “2021 was the year of intentional dating where singles were more eager to have meaningful relationships than ever before.” Therefore, the “dating intent” badge was one of the most popular filters used in 2021 among members. , When it comes to interest badges users use to talk about hobbies, “Film & TV,” “Food & Drink,” and “Sports” were the most popular choices. In 2021, action and adventure and comedy were the top two genres of choice for Indians who have adopted the “Film and TV” interest badge on their Bumble profiles. While Bollywood was another top choice for Millennials, anime was the most popular genre among Gen Z.
Interestingly, coffee was the beverage of choice for Indians, who selected the “Food and Beverage” interest category, followed by beer, foodies and biryani. As expected, cricket, football and badminton were some of the top sports featured on the Bumble profile in the country. ,
Furthermore, the report shows that Leos (July 22 to August 22) were the luckiest on Bumble as they got the most matches of any star sign in India, followed by Scorpio (October 23 to November 22) and Libra (22 September to 23 October). ,
Top profile cues on Bumble include: “We’d be together if,” “The fastest way to my heart,” “Favorite quality in a person,” “Perfect for a first date.” On the other hand, the most popular question games on Bumble in 2021 are:
- What is the first thing you find attractive in someone?
- What’s your comfort food?
- What is something that you are currently obsessed with?
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Bumble has also introduced some tricks for using the app as we enter 2022 soon. It says that the most popular time to be on Bumble is between 7 PM and 10 PM, especially on weekdays. Additionally, users who add more photos and use gestures are more likely to be matched.
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