New Delhi: Sometimes, marketing gimmicks seem very strange and unbelievable. Despite this, people still use these tactics because they often get the desired results – massive publicity and publicity. A YouTuber decided to pull a mind-blowing stunt solely to advertise his line of energy drinks. I’m not sure whether his beverage brand was successful, but his marketing ploy undoubtedly attracted some attention.
To promote his energy drink, Lit Energy, Russian YouTuber Mikhail Litvin destroyed a Lamborghini Urus SUV worth over Rs 3 crore.
He uploaded a video on YouTube in which a large can of his drink is being lifted from a height by a crane. A white Lamborghini Urus vehicle is parked directly in front of the giant beverage can. Seconds later, the luxury vehicle is completely destroyed when a can of light energy is dropped on it.
The YouTuber posted a portion of the footage of the unusual act on Instagram shortly after. He boldly captioned it, “URUS was a good one.”
The video that Litvin posted quickly became popular. On YouTube, it has over 700,000 likes and over 7 million views. In addition, Internet users discussed the excessively expensive “marketing” act. Some criticized him.
As one user said: “Living in a time when people are excited about what is happening is depressing. The world is assisting in the effort to rescue those trapped under the rubble, and conditions in Russia are stable. What will people do for views? On cameras in five years? I wonder.”
Another person said, “I wish you would have contributed the money to a good cause or the environment. Decent people don’t treat you like that. The money you wasted on this vehicle could have helped three, four or even more people.” Lives could have been saved.”