This is Qualcomm’s new plan to compete with Apple – Times of India

Qualcomm Being extremely popular is a well established player when it comes to providing chips for smartphones. dragon picture Chip series. But Qualcomm is now seriously looking at expanding its wings beyond smartphones in the consumer electronics segment. Qualcomm is now eyeing laptop And it thinks it can make better chips than AppleM1 is for laptop.
One of the biggest advantages of the new Apple M1 chip is its energy efficiency. Chip makers like Intelhandjob amd And others have yet to deliver results that are comparable to the new M1 series of chips that Apple has built specifically for the MacBook range. While Qualcomm relies on ARM to make chipsets for smartphones, the CEO cristiano amono To beat Apple in the laptop chip game, the company needs to make its own chips.
Amon told Reuters that “it needs custom-designed chips if its customers compete with Apple’s new laptops.”
So, how can Qualcomm make laptop chips that are better than Apple’s M1? The answer lies in Qualcomm’s recent acquisition of a chip design company called Nuvia. This chip design company was founded by ex-Apple engineers and Qualcomm is reportedly gearing up to make chips for laptops using Nuvia’s technology from 2022. Nuvia was acquired by Qualcomm for $1.4 billion.
“We needed pioneering performance for a battery-powered device,” Amon told Reuters. “If ARM, with whom we’ve had a relationship for years, eventually develops a CPU that we can build ourselves, we always have the option of getting a license from ARM.” Being acquired by ARM NVIDIA for $40 billion, “a merger that Qualcomm has contested with regulators.”

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