These startups are working hard to poke holes in the edtech industry – Times of India

NEW DELHI: Somnath Mandal wants to get a decent job but a 17-year-old from Basirhat, West Bengal, is troubled by the preparations required to clear the competitive examinations.
Mandal has topped her class at a Bengali-medium school in her hometown, but proficiency in the English language has not been her major strength. However, Mondal is one of the millions of people in India who are facing similar problems.
“NS Education The industry is undergoing massive digital transformation and India’s education opportunity is one of the largest in the world and India’s local education market is a $30 billion, need-based, white space,” said Karanvir Singh, Founder & CEO Examination, one of India’s largest vernacular edtech startups with a clear focus on the rural and semi-urban market.
With over four million users with over 1.5 lakh paid customers, the startup is solving the big and deep-rooted problem of affordability and access to quality education for India’s mobile-first internet users.
Similarly, another startup ImagineXP, a higher education platform that offers degrees and subjects to university and college partners, is trying to plug employment Difference through B2B model. It was founded in 2013 by Shishir Kumar and Shashank Shwet.
“There are 120 million students in India who cannot afford a degree. Of the 38.5 million who can afford one, only 11 million will get a job. Shashank Shwet, co-founder and CEO, ImagineXP, said, “This is the harsh state of higher education in the country. “We are a social impact organization providing embedded degrees, online work integrated degrees and subjects to universities in a B2B model.”
XtraEdge and ByteLearn are two other startups in the edtech space that have outgrown vanilla operations. For example, XtraEdge, founded in 2015 by Sushil Mundada and Abhishek Ballabh, is working to tap the education marketing industry with its new-age, vertical SaaS marketing technology, which enables the industry to automate their entire sales while driving their business. Helps to enhance, manage and predict penetration. Lead Processes.
While XtraEdge is powering nearly 300 education brands in India, the US, UAE and UK, ByLearn, an AI-powered startup, is seeking to revolutionize education by building an AI assistant for math teachers and students.
“Teachers are struggling to provide immediate and personalized feedback, track individual knowledge gaps, and provide exercises to address gaps, while students lack immediate, concise, targeted help when solving math problems.” Seeing this opportunity, byte an AI assistant to do the heavy lifting for teachers,” said an industry expert.

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