Microsoft has played windows 11 Up really well. Set to get the first glimpse of the next generation windows Hours from now, something that Microsoft chief Satya Nadella has already called “one of the most important Windows updates of the last decade.” There’s a supposed test build that’s making the rounds, but the original remains a mystery (and something you absolutely shouldn’t have installed), but may have provided some clues into what might be on the way. There’s a lot of conversation among users about the expected new design, streamlining multi-tasking, and perhaps swapping out Skype for Microsoft Teams as an integration option. Still, for Microsoft, there’s a lot more at stake than just a facelift.
Let’s start with some numbers. And how many of you use Windows on your PC. According to May 2021 data by online research firm NetMarketShare, windows Desktop operating systems have an 87.5% market share in the world, with Apple’s macOS just under 10%. In the broader world of all OSes, including mobile, Android leads the way with 41.42% as of May, followed by Windows at 30.86%. Within these numbers, there will be fragmentation among users of Windows 10, Windows 8.1 and even Windows 7, which are still in good times. In March this year, Microsoft said that Windows 10 has already been installed on 1 billion active devices globally, including PCs and Xbox consoles. Now you must be seeing how important Windows as a product is to Microsoft.
Microsoft The important function of linking the past with the future, as it reveals the present. This will be the first and foremost priority. In line with Microsoft’s larger focus at the time, Windows eventually evolved from a product you’d pay for with every new release, which was more of a service. Always live, always be updated and always look forward to evolving. That was the hope, and that was the plan with Windows 10. It has worked well enough that, one would imagine, over 1 billion PCs run it. It was in 2015 when Microsoft called Windows 10 as the final version of Windows. And after all these years, with Windows 11 arriving on the scene and Microsoft changing its mind about the OS, there’s no way Microsoft can spare the remainder of that journey.
While Windows 10 upgrades, offered free for the most part allowed for quick updates, the end of support for Windows 7 in early 2020 saw PC shipments upward through all quarters of 2019. This means that PC saw a full year of growth in 2019. , for the first time since 2011, driven by businesses and individuals upgrading desktops and laptops. And after a full year of 2019 growth, 2020 also saw a significant increase in shipments, measured by . also pushed by coronavirus pandemic And millions of people switched to work from home and actually needed machines to do the work. Research firm Canalys reported that PC shipments saw 297 million units by 2020, up 11% compared to 2019.
With these numbers for PC shipments being impressive for years in a row, and 2021 expected to be on similar lines, no wonder Microsoft believes a Windows refresh right now would be a good business move. Whether it’s selling new PCs, upgrading older users (even if for free) and investing in a Microsoft 365 subscription, Microsoft means a lot in terms of revenue. More people are buying PCs than ever before, and people are spending more time on their PCs than ever before. The company said in May that they saw a 75% year-on-year increase in the time users spend on Windows 10. It really strengthens the business case, if ever there is a need for Windows as a product line.
again the threat Google and Apple. Google’s Chrome OS-powered Chromebooks are fighting over the low end of pricing, where most of the volume is, and where Microsoft and most OEM partners including HP, Acer and Lenovo have invested heavily. A fresh Windows would only be good news, something that’s more streamlined for the educational needs that even Chromebooks try to pull off. And at the other end of the price band is the threat from Apple and the biggest Mac line-up in a long time.
The timing is such, Windows 11, after all its testing, will probably roll out in the Fall of this year. That’s when this year’s big macOS update, said MacOS Monterey, will also be released for Mac users. Annual macOS updates for compatible Mac devices are released for free, and Apple usually has a really wide support band for this. And motivating people to spend on services including iCloud and Apple Music. As that background, Microsoft may not be able to go back to the pre-Windows 10 era of charging for Windows Updates.
Last but not least, Attention Developers. The Windows Store for apps and games is also expected to receive an overhaul, in line with The company’s promise to app developers and creators, for a better App Store experience on Windows PC. “Our promise to you is this: We will create more opportunities for every Windows developer today and welcome every creator who is looking for the most innovative, new, open platform to build and distribute and monetize applications. Look forward to sharing more soon,” Nadella said in the keynote. At this time, not all apps are available for distribution on the Windows Store, including rival web browsers like Google Chrome, Mozilla Firefox and Vivaldi That’s just scratching the surface. A lot needs to be done to help developers earn more revenue.
In the end, all the excitement and noise can continue regarding the visual changes that the next Windows Update brings, any new features and functionality and exactly when it will be available for customers to download to their PCs. But Windows plays a huge role for Microsoft, and make no mistake, it’s a must for their business. The undeniable platform advantage for Microsoft is that they have Windows 10 to build on. Which has been rock solid for the most part.
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