Tribune Web Desk
Chandigarh, September 17
Cadbury kicked off with a revamped version of the ’90s classic ‘cricket’ ad. Cadbury’s recreation of its iconic Dairy Milk ad featuring female cricketers from the 1990s is perhaps a small but significant initiative to acknowledge the achievements and efforts of female athletes.
In Cadbury’s return to the 90s classic ‘cricket’, the 2021 edition of the ad resonates with millions of Indian cricket fans. While the original – aired in 1993 – featured a girl dancing on a cricket field to celebrate her boyfriend’s century, 28 years later, in the remake, a girl hits a century and a man cheers for her. .
The ad’s caption read, “With Cadbury Dairy Milk, join us in celebrating and encouraging our girls who are creating spectacular success stories and emerging as powerful role models for youth.”
It ends with wishing #GoodLuckGirls to all who made it out of bounds.
Agency Ogilvy’s ad has congratulated the brand for making a comeback with a great message of support for women for netizens.
Some reactions are given below.
An iconic campaign, a contemporary twist and so many relevant messages!
Well done Cadbury! @dairymilkine pic.twitter.com/DHjnCjaXa0
— Parminder Singh (@parrysingh) September 17, 2021
Join Cadbury Dairy Milk in celebrating and encouraging our girls who are creating spectacular success stories and emerging as powerful role models for youth.#cadburydairymilk #goodluckgirls #KuchAchhaHoJaayeKuchMeethaHoJaaye pic.twitter.com/b0g4dRo9DJ
— Cadbury Dairy Milk (@DairyMilkIn) September 17, 2021
oh wow!! Take a bow, Cadbury Dairy Milk and Ogilvy A simple, obvious twist that was long overdue, and we’re all staring at the moment! pic.twitter.com/Urq8NXtg7W
— karthik (@beastoftraal) September 17, 2021
A remake of one of India’s most loved commercials.
With the help of this role reversal we can see how much progress women have made in Indian society while the spirit of success and victory is still the same.https://t.co/BqZEjegpgA#Chocolate #advertisement #advertisement #adindia #cadbury pic.twitter.com/jhJC08jusA
— Alisha Horo (@alisha_horo) September 17, 2021