T-Series will work with Hefty Entertainment, a division of Hungama.
T-Series and Hungama will leverage their extensive global distribution network and a vibrant library spanning over two lakh songs and 65,000 music videos and 150+ movies in Indian languages.
- IANS
- Last Update:24 January 2022 at 4:24 pm IST
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Asia’s largest music label T-Series on Monday announced its foray into Non-Fungible Token (NFT) in association with Hefty Entertainment, a division of Hungama, one of South Asia’s largest digital media entertainment companies. This industry-first effort for the global digital entertainment industry will see both leaders raise the level of entertainment creation and consumption through Hefty Entertainment – a Web 3.0 initiative by Hungama.
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“Having set the ball rolling, we look forward to growing and increasing the value of our content that leads to the further and rapid expansion of the global digital entertainment industry,” said Bhushan Kumar, President and MD, T-Series. “While offering a future filled with potential, interactivity and collaboration for our communities around the world.”
T-Series and Hungama will leverage their extensive global distribution network and a vibrant library spanning over two lakh songs and 65,000 music videos and 150+ movies in Indian languages.
This Hungama NFT will create rare collectibles and unlock special moments from T-Series’ vast catalog of new and existing content.
Speaking about this partnership, Siddharth Roy, CEO – Hungama said, “Hungama is dedicated to providing immersive experiences to our large communities in the Web 3.0 metaverse, nurtured over time, across 40+ countries, with over 150+ global distribution partnerships. looking forward to.”
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