With Tech Mahindra recently launching its Metaverse exercise, TechMVerse, News18 spoke to the company’s Chief Digital Services Officer Kunal Purohit on the new concept.
The metaverse is not new. It was initially detailed in the 1992 novel Snow Crash, which led many firms to launch online communities based on it.
It is basically a virtual environment where people can live, work, shop and connect with others from the comfort of their living rooms. Avatars are used to represent themselves in the metaverse.
Users can also use virtual reality headsets and controllers to travel through the metaverse for leisure without any specific purpose.
So what is TechMVerse? Kunal Purohit answers News18’s questions:
Practice
TechMVerse is our metaverse practice that will allow Tech Mahindra to transform the customer experience and deliver real business results by enabling more interactive and immersive experiences than ever before.
It is a combination of our best-in-class software and hardware capabilities to provide our customers with an outstanding, three-dimensional visual experience. Our uniquely differentiated offering focuses on solving complex business problems and driving monetization across our clients’ businesses through a combination of domain and design expertise in AI, Web3 (Blockchain, NFT, Decentralized Identity), Quantum Computing, 5G and Digital Accelerators is focused.
We have adopted a mobile and web-first approach based on Augmented and Mixed Reality which is backed by robust infrastructure with components such as 5G, WiFi, EDGE and hardware, including software components such as edge compute, IoT devices, AI agents and Blockchains are involved to drive that. producer economy.
its relevance
Tech Mahindra’s TechMverse enables the metaverse in its seven main layers:
- Experience: Avatar-based live operations, virtual events, and real-world integration
- Monetization: NFT Marketplace, Currency and Commerce Management, and Analytics
- Contents: NFT Creation, Avatar Creation, Eco Creation, Maker Economy Powered by NFT
- Spatial Computing: Building 3D Virtual Worlds
- Software + IoT: Autonomous Avatar and Platform Development
- Human experience interface: device engineering and testing, data management (via partners)
- Infrastructure: 5G Infra Core/RAN Dev & Integration, Cloud Engineering & Management, Security Operations & Network Deployment
- Tech Mahindra will leverage its fundamental technological capabilities, including massive artificial intelligence (AI), blockchain, 5G, augmented reality (AR), virtual reality (VR), and quantum computing, to create B2B use cases across all sectors. Can go
What is unique?
We strongly believe that TechMVerse is uniquely positioned to carve a niche for itself and as such we do not see ourselves competing with any niche company in the market.
TechMVerse is launched to be the industry’s real answer to the concept and implementation of next generation use cases, focusing on the convergence of the physical and digital worlds by breaking down boundaries and democratizing access to key goods, services and experiences. let’s focus. This will also include collaborations with industry partners and hyper-scalers in specific sectors to maximize the value delivered to the end customers.
In addition, we are providing services across the value chain that match the product-price-performance equation in our industry use cases for Avatar-as-a-Service, Meta Environment Development, NFT Marketplace, Gaming Guild, Meta Gaming, Web3 Services will help redefine , Meta Content Management Services, Technical Support Services, Engineering & 5G Optimization Services, Meta Studio – Trained Resources
Who will benefit?
Tech Mahindra has 1,000+ customers across industries as diverse as communications, banking and financial services, media and entertainment, manufacturing, retail, travel and logistics, hospitality, oil and gas, government and healthcare. We will take our uniquely differentiated offerings to all as well as new customers who wish to experience the same.
challenges
The rise of any new technology brings with it opportunities for businesses to develop new digital strategies and even find new business streams. At the same time, it also involves some challenges and risks that must be dealt with skillfully. Currently, billions of dollars are flowing into the metaverse space. However, concerns remain about the return on investment.
In terms of challenges, as with social media platforms, we expect privacy issues to be at the fore in the metaverse as it develops and begins to grow and become widely adopted. Metaverse platforms will be more intimate in nature and greater amounts of personal data will be collected, leading to privacy concerns. Having said that, as the metaverse expands, so will privacy laws and regulations. At Tech Mahindra, we will 100% comply with all the regulations laid down by the respective national governments.
what next?
Tech Mahindra has created a comprehensive service suite of Metaverse offerings that we plan to take to our customers across industries. We will achieve this through a mix of in-house and partner capabilities. we intend to:
Create a multitude of industry and use-case specific tailored environments
Combine our design leadership with strengths in Blockchain, AI, 5G and Quantum Computing to create truly immersive experiences
Offer advanced use cases such as gene sequencing, factory-of-the-future, drug discovery among others that demonstrate the potential for innovation and metaverse in truly complex industrial use cases
Establish a Silicon Valley Metaverse Immersion Studio for customers to integrate their products with the ecosystem and test the interoperability of their Metaverse and environments.
Scale to 1000+ strong core team as below:
R&D Team: Resources trained in frontend and backend technologies and languages such as Unity, Unreal, 3ds Max, Maya, Content Management System (CMS).
Marketing and Sales Team: Skilled professionals with existing competencies in the Blockchain/Makers Lab who will work with Rainmakers/Client Partners
delivery team: Completed in-house through an augmented team of Makers Lab + trained resources
support team: Provide chat/telephonic support and manage tickets on a 24/7 basis
future of the metaverse
At Tech Mahindra, we see a huge metaverse opportunity in India. There are a number of factors that will contribute to the growth of the metaverse in India, including a best-of-breed technology ecosystem, a rich culture of entrepreneurship, increased smartphone adoption, affordable mobile data and a young, vibrant millennial population. In short, the country is well equipped to take the lead on both the supply and demand front in metaverse adoption.
Read also | Daler Mehndi bought virtual property in Metaverse, named ‘Balle Balle Land’
Awareness of the Metaverse
We think the metaverse is slowly becoming a reality. We see that the kids are already meeting in the metaverse and enjoying birthday parties. Well-known artists’ events are already streamed on the Metaverse, with people attending in large numbers. Additionally, with NFTs becoming more common now, most enterprises are taking advantage of this technology to enhance the customer experience.
Plus, we think gaming is one of the pioneers in the metaverse space. We expect industries like gaming to take the lead in introducing the Metaverse to the general public, creating innovative and engaging experiences for all citizens.
read all breaking news , today’s fresh news And Ukraine-Russia War Live Updates Here.