Sony Bravia XR 77A80J launch: Sony launches two new big screen TVs with Dolby Atmos, Dolby Vision, 4K 120Hz panel and more, price starts at Rs 4,99,990 – Times of India

Sony has announced two new big screen TVs in India – BRAVIA XR 77A80J OLED and 85X85J. The BRAVIA XR 77A80J OLED is powered by the new cognitive processor XR, while the 85X85J television is powered by the X1 4K HDR picture processor.
The company says that both the TVs are designed to deliver class-leading picture quality, vibrant shades of color and more. Also, both TVs come with the Google TV operating system.
Price and Availability:

Sample Best Buy (In INR) Available Date
XR-77A80J Rs 5,49,990 after 25 august
KD-85X85J Rs 4,99,990 after 11 august

To make things more interesting for the buyers, the company has announced a pre-booking offer for the Bravia XR 77A80J. Buyers can pre-book the TV and get Rs 20,000 cashback on select cards with 2-year warranty between August 11 and August 16.
For the new 85X85J Google TV, an inaugural cashback of Rs 20,000 on select cards is available from August 11, 2021 to August 16, 2021 for customers. Both the new big screen TVs can be booked through Sony retail stores (Sony Center and Sony). Exclusive), www.ShopatSC.com portal and other leading electronic stores in India.
key features
The new 77A80J and 85X85J TVs come with XR Triluminos Pro and Triluminos Pro panels respectively with 3D color algorithm that is claimed to produce true colors. The more expensive XR-77A80J is powered by a new cognitive processor XR and the 85X85J is equipped with Sony’s X1 4K HDR image processor.
Apart from this, both TVs come with HDMI 2.1, 120Hz refresh rate, ALLM and VRR support. For an enhanced cinematic experience, Sony is offering Dolby Atmos, Dolby Vision, IMAX Enhanced Ambient Optimization and Acoustic Auto Calibration technology.
Both TVs run on the Google TV operating system and come with Apple AirPlay 2, HomeKit and Google Assistant.
In terms of audio, the 7780J OLED has a 3D surround sound setup, while the 85X85J has X-balanced speakers.

.

Leave a Reply