Snapchat reaches the milestone of 100 million users monthly in India, Snap Inc. co-founder and CEO Evan Spiegel also hosted the second edition of “Snap in India” on Wednesday.
The event focused on Snap’s growing community of Indian partners, creators, brands, storytellers and users, which it calls ‘Snapchatter’.
“We have made significant investments to localize the Snapchat experience for the Indian community. We’ve added culturally relevant content, developed highly active and creative local maker communities, and invested in local products, marketing initiatives, and language support,” said Spiegel.
“Following these efforts to bring a localized experience to Indian Snapchatters, we now reach 100 million Snapchatters monthly in India. We will continue our efforts to empower, develop and provide resources to our community of Indian creators as well as celebrate local culture and talent.”
Snap co-founder and chief technology officer Bobby Murphy highlighted the importance of augmented reality (AR) experiences on Snapchat, which have helped the company connect with partners, creators and Snapchatters across the country.
“Augmented Reality is at the core of Snapchat’s offering in India. We have worked towards empowering students and youth with essential AR skills through workshops and lensathons,” said Murphy.
“We want to partner with more local creators in India to increase the number of incredible experiences available to Snapchatters. At Snap, we intend to make AR more accessible, useful and practical than ever,” Murphy said.
At the Snap in India 2021 event, Snap Inc. highlighted a range of India-focused investments to further strengthen local experiences for Snapchatters, creators and partners.
partnership
India is now the first and only market where Snapchat has distribution partnerships with all top Android OEMs (Original Equipment Manufacturers), totaling over 100 million devices in the country, the company said.
It also highlighted a partnership with Samsung Mobile, which has launched a “Fun Mode” feature to bring some of Snap’s AR-powered lenses to its native camera app, and has launched this partnership locally on its “Made in India” Enhanced with M series smartphones. It has also partnered with Google for its upcoming JioPhone Next.
India is the second largest and fastest growing market for Snap’s personalized emoji app Bitmoji. It has partnered with short-video platform Osh to enable users of the platform to add Bitmoji stickers to videos.
The company has also partnered with e-commerce platform Flipkart. This will be India’s first e-commerce partnership for Snap, and Snap’s camera kit will be an integral part of Flipkart’s “camera storefront”.
Snap Map, which acts as a personalized map for users, has partnered with Zomato.
“This is the first Snap Map partnership in India, and Snapchatters will have access to restaurant information and will be able to order food directly from their personal map on Snapchat.”
content sharing
It also highlighted its efforts related to content and content participation. Snap has built shows made for mobile with a commitment to offering entertaining, local content.
“To reinforce its commitment to offer relevant content to Indian Snapchatters, Snap is doubling down on original series in India with fresh, original, exclusive, local content for them to watch and enjoy, and new for 2022 Has turned over 120 episodes of material,” it said.
The company has partnered with some of the leading entertainment channels in India including Sony Entertainment Television and Zee TV to offer curated content.
Currently, Snapchat’s “Discover” content section has 70 local Indian channels across news, fitness, fashion, entertainment and comedy, which are publishing premium content on Snap in 2021. This is over 200 percent in the second quarter of 2020.
This increased the total daily time spent by users in India watching shows and publisher content on the platform by 150 percent (Q2 ’21 vs Q2 ’20), with over 125 million unique viewers watching a show in India on Snapchat. .
creators
It has also introduced features like gifting and creator marketplace for creators in India.
Earlier this year, it expanded its maker-focused initiative Spotlight to Indian users. Since its launch in India in March 2021, the daily Spotlight story viewing time has quadrupled, it said.
Creators in India i.e. “Snap Stars” will now have access to Gifting, a new monetization opportunity that will allow them to receive a portion of the revenue from the gifts they receive from their fans through story replies.
The platform recently launched the Creator Marketplace, which allows brands to directly connect with creators and pay them to produce branded content with 100 percent of the transaction going to the creator.
“AR lens manufacturers in India are currently participating, and will soon roll out to Snap Star in India,” it said.
Snap will also launch Yellow Tree Bootcamp, a free, early-stage founder-focused program in India.
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