Snap Inc., the parent company of photo messaging app Snapchat, is testing a new subscription service called Snapchat+ that will give customers access to exclusive and pre-release features, a Snap spokesperson confirmed Thursday.
Snap said the subscription feature, being tested internally, was first revealed on Twitter by a user named Alessandro Paluzzi, a mobile developer and reserve engineer, according to his Twitter bio.
#snapchat Snapchat+ is working on a subscription plan
️ Snapchat+ gives you access to exclusive, experimental and pre-release features like the ability to pin chat with your best friend, access to custom Snapchat icons, a special badge, etc… pic.twitter.com/VrMbyFlFvI
— Alessandro Paluzzi (@alex193a) 16 June 2022
A one-month subscription to Snapchat+ will cost €4.59, or €45.99 for a year, according to screenshots Paluzzi posted on Twitter.
This will be the first subscription product for Snapchat, which lets users post content stories, play games, and scroll through a TikTok-like feature called Spotlight.
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Snapchat is the latest social platform looking to monetize its product with a special paid version of the app for users. Twitter and Telegram have also confirmed their respective paid versions. Telegram CEO Pavel Durov has officially shared details about the paid Telegram service that will offer additional features for its customers. Similarly, Twitter has its own Blue subscription model which may be rolled out to more countries in the coming months.
But unlike these two, Snapchat caters to a younger audience. So it will be interesting to see if Snap has the scope and viability to become a payments product without losing users to rival platforms.
,With inputs from Reuters,
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