Snap Inc. has announced the launch of a new global creative studio for the branded augmented reality, Arcadia. Snap claims that arcadia We have a team of world-class experts to help brand and agency partners deliver innovative and effective AR experiences. Arcadia will be platform agnostic and develop experiences that can live across platform, web and app-based AR environments. It will operate on a studio model and work on projects that require creative and technical skills. In doing so, the studio will develop the next generation of branded AR experiences.
The studio will partner with brands, agencies and creators to elevate what is possible in AR. At launch, Arcadia has partnered with P&G Beauty, Verizon, WWE and shake Shack.
Arcadia will serve brands, agencies and creators in one of three ways:
*Studio of Record: Arcadia AR will become Studio of Record and will take all of your AR production, strategy and insight needs across all platforms.
* Project-Based Tasks: Arcadia will provide a specific workspace that is in line with its mission
* Strategic Partner: Arcadia will offer clients/agencies AR strategy expertise in the form of workshops, insights and trend reporting to help them upgrade their capabilities.
“Arcadia is the newest member of Snap’s AR ecosystem that we’ve been developing over the past decade and we’ve seen proven results with our over 40 trusted partners and success in tools like the Lens Web Builder and Creator Marketplace. Launching Arcadia By doing so, we are further reinforcing Snap’s commitment to Augmented Reality as a format that truly pushes the boundaries of creativity and performance in digital marketing. Jeff Miller, Global Head of Creative Strategy.
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