Samsung continues to add more TVs to its premium QLED lineup, and the South Korean brand is holding another event this month that will showcase its new range of QLED TVs with 8K resolution in the market.
The company is hosting a virtual event on March 30, where it will unveil the new 8K Neo QLED TVs for consumers. As you might recall, the company came out with its first 8K QLED TV a few years back, and it has a commanding position in the premium TV market.
Samsung’s new invite says Unbox and Discover 2022, which most likely means the company will use the event to unbox the new 8K resolution QLED TV and show us its capabilities to viewers. Samsung will be streaming a live event on its YouTube page and official website next week, when we get to know more about these high-end TVs, where they are located and who the company is targeting with the new QLED range.
While 8K resolution is still in its infancy, the market has yet to fully adopt 4K resolution content. There are a few countries that have 8K quality available, but again, limited content availability means the technology has yet to move past its potential in 2018 when we first heard about 8K resolution hitting the market.
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Instead of the 4K premium segment growing, we have seen an explosion of the 4K budget TV market over the years, which includes TVs under Rs 1 lakh. Either way, we’re curious to see if Samsung has such 8K TVs for buyers most of them can’t afford or even use daily.
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The company’s Frame range has become quite popular, especially as select online sales give buyers an opportunity to purchase this premium 4K range for less than its market selling price.
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