Research Says Love Dynamics for Married Couples Are Changing

Marital relationships come with complex challenges, and although this may seem like something that can be worked through, the reality can be surprisingly different. As everyone gears up to celebrate the season of love with Valentine’s Day, relationship dynamics need the most attention for married couples.

“When two people come together, the initial phase, known as the honeymoon period, is all about showering love on each other, and both being on their best behavior. Gaps appear over time, and neither partner is able to maintain the relationship and love. He,s when the extramarital angle comes into picture, and the feeling of being constantly loved takes center stage over loyalty,” says Sybil Shidel, country manager India, Gleeden.

closing the unmet needs gap

Finding a partner outside marriage is common internationally, but India has seen a huge increase in it. The pandemic has been a major contributor to this jump, and the app also reported that 66% of new users came from Tier-1 cities, with the rest from Tier-2 and Tier-3 cities. This has continued even after the pandemic, as Indian users of the app are expected to increase by 11% in January 2023 as compared to September 2022. Global user base.

An interesting aspect to note here is how Indian couples today are not shying away from thrilling or spicing up their romantic life, even if it is through an extramarital affair.

Monogamy who?

While marriage is and will continue to be a solid foundation of a relationship, attitudes towards it are changing drastically. In the swipe up era, commitment has become a luxury as people now prefer to keep their options open. According to an internal survey conducted by the app in January 2022, 55% of users consider monogamy to be a social obligation, while the remaining 45% still believe in it, however, affirming that monogamy is possible only under certain circumstances .

In addition, respondents said the main reasons for infidelity are boredom (63%), naturalization of infidelity (20%) – meaning both partners agree to give the other some leeway in terms of sexual exclusivity – partner conflict between (10%) and falling in love with a third person (8%).

hush hush plan

Being a part of an extramarital affair certainly comes with the added responsibility of not ruining the marriage or the relationships that go with it. The game of hide and seek is always on which means the extramarital partner is always a second priority. Amidst all this, it will be interesting to see what Valentine’s Day plans come up for polyamorous couples to celebrate this season of love.

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