New Delhi: Timeless creations, a term generally used to define things, are not tied to any particular time or date. However, sometimes tweaking the original composition can create even more impressive results, and so is the new Cadbury Dairy Milk ad.
The confectionery giant launched an iconic ad in 1994 that featured a girl in a blue floral dress eating Cadbury chocolates while watching her boyfriend play cricket on the field. As the boy scores the winning run, she runs to safety on the field, in a wave of joy and dances with her heart out as the song ‘Kya Swad Hai Zindagi Mein’ plays.
While the original ad featured a girl dancing to celebrate her boyfriend’s cricketing valor, now 28 years later, Cadbury has re-imagined its iconic ad, leaving little to no gender roles , and the result is simply beautiful. In the 2021 remake, a girl runs a winning race and a man cheers for her.
More than a quarter after the original ad aired, this time, a women’s cricket match is underway, watching a man on the stand munch on dairy milk. When his girlfriend hits the winning six, he performs a celebratory dance just like in the original ad and runs across the field to hug her.
in which country Cricket For decades, largely synonymous with men’s cricket, the ad marks a shift in popular perception of the sport. Undeniably hot and adorable, the ad also shows that anyone can enjoy the game, regardless of the gender of the player. More importantly, it also celebrates the success and achievements of women’s cricket by normalizing women’s cricket matches.
Cadbury Dairy Milk shared the video on its Twitter handle with the message, “Join Cadbury Dairy Milk and celebrate and encourage our girls, who are creating amazing success stories and empowering youth. Emerging as a role model.”
With social media users hitting up big nostalgia and appreciating the thinking behind the much-needed new twist, the ad soon went viral. One user wrote, “Much needed twist…Very well done @DairyMilkIn… Honestly it brings back so many childhood memories..Congratulations. Paving the way for our daughters!” Another wrote, “Remake of one of India’s most loved commercials. With this role reversal ad, it can be seen how much progress women have made in Indian society while the spirit of success and victory remains the same. “
A third user wrote, “A long pending horrific ad that’s been waiting since the 90s. It clearly shows how women have progressed in Indian society….More to go on!! #Cadbury @DairyMilkIn.”
A fourth user wrote, “I’m in love with DairyMilkine all over again. Loved the way you empower women’s cricket with this ad.” Women athletes have always been at the forefront of achieving important milestones, but they are rarely recognized. Taking small but significant initiatives like this to acknowledge their efforts and achievements will give them that extra push so that they can achieve more. With a little wave of nostalgia promoting gender inclusivity that the world needs to see, this Cadbury ad does just that.
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