Reliance Consumer Products Limited, the FMCG arm and a wholly owned subsidiary of Reliance Retail Ventures Limited, on Thursday launched its indigenous made-for-India consumer packaged goods brand Independence in Gujarat.
Introduced to consumers and grocery partners on the occasion of the centenary celebrations of Pramukh Swami Maharaj at Akshardham, Ahmedabad, INDEPENDENCE offers a wide range of products under multiple categories including staples, processed foods and other daily essentials.
Reliance Director Isha Ambani said, “I am delighted to announce the launch of our very own FMCG brand Independence, which specializes in high quality and affordable products including edible oils, pulses, cereals, packaged food and other daily need products. Offers a wide choice of.” Retail Ventures Limited
He added, “The brand stands for ‘Truly Indian Solutions to Real Indian Problems’, personified as ‘Kan Kan Mein Bharat’, creating an emotional connect and a sense of inclusion among Indians.” is born.”
Drawing on the ethos of Reliance Industries (RIL), Reliance Consumer Products Limited aims to empower Indians with indigenously developed products. The company plans to develop
Gujarat as a “go-to-market” state to create excellence in the execution of its FMCG business as it gears up for a national rollout for the brand.
Building on the equity and affinity of brand “Reliance” in Gujarat, the company plans to launch ‘Independence’ an empowering movement for all stakeholders such as
Consumer, Manufacturer, Distributor and Grocer in India. INDEPENDENCE products are crafted with a distinct understanding of the needs of the Indian consumer and will surely find a place in Indian homes, as they are not only made in India but made for India.
With an aim of shared prosperity, the company is collaborating with business partners including manufacturers and grocery stores to create high quality products and empower them with better business opportunities. In the coming months, the company plans to scale up the launch further to cover FMCG retailers across Gujarat.
The high-decibel integrated launch announcement is supported with on-ground visibility and sampling activities in Ahmedabad, along with outdoor and print, radio and local television advertisements.
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