Reliance Consumer Products Brings Back “The Great Indian Taste” with Campa in 3 New Flavours

The Campa portfolio will initially include Campa Cola, Campa Lemon and Campa Orange in the sparkling beverages category.

The Campa portfolio will initially include Campa Cola, Campa Lemon and Campa Orange in the sparkling beverages category.

Backed by a rich heritage of 50 years, the contemporary cut-through character of Campa is all set to present “The Great Indian Taste” to Indian consumers this summer.

Reliance Consumer Products Limited (RCPL), the FMCG arm and a wholly owned subsidiary of Reliance Retail Ventures Limited (RRVL), announced the launch of Campa, an iconic beverage brand, contemporary to new age India.

The Campa portfolio will initially include Campa Cola, Campa Lemon and Campa Orange in the sparkling beverages category. The launch of this brand is in line with the company’s strategy to promote homegrown Indian brands that not only have a rich heritage, but also boast of a deep connect with Indian consumers owing to their unique taste and flavour.

Speaking on the launch, RCPL spokesperson said, “By introducing Campa in its new avatar, we hope to inspire generations of consumers to adopt this iconic brand and create a new wave of excitement in the beverage segment . While older members of the family will have fond memories of the original Campa and cherish the nostalgia associated with the brand, younger consumers will love the crisp fresh taste. With the rapidly evolving Indian market opening up to more consumption opportunities, we are really excited to bring back Campa, another bold step in expanding our FMCG business.

The 50-year-old iconic beverage brand will be back in the market in three new flavours.

Backed by a rich heritage of 50 years, the contemporary cut-through character of Campa is all set to present “The Great Indian Taste” to Indian consumers this summer. Five thirst-quenching pack sizes will be offered under the Campa range for multiple consumption occasions: a 200ml instant consumption pack, 500ml and 600ml on-the-go sharing packs and 1,000ml and 2,000ml domestic packs.

RCPL’s pan-India roll-out of its cold beverage portfolio, starting with Andhra Pradesh and Telangana, is aligned with the company’s overall vision to offer value and choice to Indian consumers through high-quality products at affordable price points. Is.

With this launch, RCPL further strengthens its versatile FMCG portfolio, which includes the heritage brand of Sosyo Hazuri, the confectionery range from Lotus Chocolates, Maliban, Sri Lanka’s leading biscuit brand, as well as its own brands including Independence and Good Life Contains daily essentials.

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