RBL has announced a strategic partnership with Pret A Manger, a global fresh food and organic coffee chain, to launch and build the brand in India. With this long-term master franchise partnership, RBL will open the food chain starting from major cities and travel hubs across the country.
Pret a Manger, French for ‘ready to eat’, first opened in London in 1986. It was a shop whose mission was to make hand-crafted food, which was prepared fresh every day. More than 35 years later, the brand currently has 550 stores globally in 9 markets including the UK, US, Europe and Asia, offering freshly made organic coffee, sandwiches, salads and wraps every day.
“Our partnership with Preet lies in the strong growth potential of both Preet as a brand and the food and beverage industry in India. RBL closely follows the pulse of Indian consumers and has increased awareness of what we eat – Rapidly making food the new fashion. Indians, like their global counterparts, are looking for a dining experience led by fresh and organic ingredients that is synonymous with Pret’s core offerings. Couple that in the country With the high recalls the brand enjoys, it is undoubtedly a recipe for success.” said Darshan Mehta, MD, Reliance Brands Ltd.
As India’s largest luxury to premium retailer, RBL has nurtured and grown global brands in the country for over 14 years. With its rich cache of customers’ growing spending habits and an ambitious expansion plan, RBL’s first foray into the food industry will bring the much-loved prett dining experience to one of the largest retail markets.
Pano Cristo, CEO, Pret a Manger, said: “Two decades ago, we opened Pret’s first store in Asia and it has been an inspiration to all of us to take our freshly made food and 100% organic coffee from across the continent. Bring in new cities. RBL is a great partner to help us bring their years of expertise to the market to help our brand succeed in India. We look forward to working with them in what is our most ambitious global franchise partnership to date. ,
Pret a Manger opened in London in 1986. Pret’s sandwiches, salads and wraps are made every day in the shop kitchen using the best quality ingredients. Any unsold food at the end of each day will be donated to a local charity, which works to help alleviate homelessness, poverty and hunger through The Pratt Foundation. Pret currently has stores in the UK, US, Hong Kong, France, Dubai, Switzerland, Brussels, Singapore and Germany.
RBL is a subsidiary of Reliance Retail Ventures Limited and started operations in 2007 to launch and build global brands in the luxury to premium segment in fashion and lifestyle. Its current portfolio of brand partnerships includes Armani Exchange, Bally’s, Bottega Veneta, Brooks Brothers, Burberry, Canali, Coach, Diesel, Dune, EA7, Emporio Armani, Ermanegildo Zegna, G-Star.
Raw, Gas, Giorgio Armani, Hamleys, Hugo Boss, Hankemoller, Iconix, Jimmy Choo, Kate Spade New York, Manish Malhotra, Michael Kors, Mothercare, Muji, Paul & Shark, Paul Smith, Pottery Barn, Pottery Barn Kids, Raghavendra Rathor, Ripley, Salvatore Ferragamo, Satya Paul, Steve Madden, Superdry, Scotch & Soda, Tiffany & Co., Tory Burch, Tumi, Versace, Villeroy & Boch and West Elm. RBL today operates 1,937 doors across 732 stores and 1,205 shop-in-shops in India.
In 2019, RBL made its first international foray by acquiring British toy retailer, Hamleys. Globally, Hamleys has 213 doors in 15 countries.
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