Filmmaking is both a business and an art form. Every year, around 2,000 films are made in more than 20 languages in India, which is home to Bollywood and several thriving regional film industries. Despite the size and scope of the industry, the production of films and other audiovisual material remains archaic and is in dire need of upheaval.
Most projects are unpredictable in terms of cost and timeliness, and they often go over budget due to unexpected delays, unfulfilled promises, and lack of a well-organized network. The need to streamline filmmaking processes in Bollywood, a $2.28 billion business, is critical today if it is to compete with its global peers.
It is very important to redefine the content creation process and hence, there is a need for in-depth emphasis on content creation.
Despite the fact that streaming services provide a ready platform for small films without the marketing costs associated with theatres, most of these titles remain unseen on OTT (over-the-top) platforms, which offer big films with famous actors. focus their resources on ,
Short films may be able to offset some of their costs by selling on the platform, but their worldwide viewing remains a challenge. Model and actor Arjun Pratap Singh Bajwa says emerging recommendation algorithms, on the other hand, are attempting to bring previously unknown films to the attention of a generation that prefers to scroll and search instead of content to watch. .
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