Coffee Lovers India: It is well known that cricketer Virat Kohli is very selective about the companies he chooses to represent. To secure Kohli as a brand ambassador, a company must either have a distinctive history or a distinctive promise that matches Kohli’s reputation as a youth hero obsessed with fitness. So, when Kohli started appearing in advertisements for the coffee company in March 2022, it made a big splash. After all, professional athletes rarely endorse coffee, let alone the most marketable sportsperson in India. However, Rage Coffee, which recruited Kohli, is not your typical coffee brand.
what makes it different
Rage is happy to be the wise choice for those who are concerned about health and wellness, as the six plant-based ingredients included in their products balance anxiety, improve stamina and efficiency, reduce inflammation and acid reflux. Prevent reflux, and promote memory and blood flow. , Despite the popularity of flavors including Irish Hazelnut, Dark Chocolate and Butterscotch Delight over time, Rage’s original flavour, dubbed ‘the world’s favorite flavored instant coffee’, remains one of its best-sellers.
Wrath: The Beginning
Rage Coffee is the ‘world’s first plant-based vitamin coffee brand’ and was founded in 2018 by Bharat Sethi, who is also its CEO. Their coffee is handpicked from plantations in Ethiopia and India, in order to bring the craft coffee experience to an immediate and health-conscious generation. Many of Rage’s packaging and marketing materials include the word ‘GOAT’, a symbol of achievement for its customers, known as razors, a derivation of being in peak mental and physical form. It is also a subliminal tribute to Kohli. “Up to 70% of our revenue is derived from regions outside India’s major cities. Almost everyone in the 18-25 age group is familiar with Rage in the Northeast, where we have a large presence”, to better understand . Rivals, Sethi also says that he spends at least 15 to 20 minutes every day tasting different coffees from different companies.
non-drinker option
Rays, which is headquartered in Delhi and has production sites in Haryana, has more than doubled its workforce in the past three years. Currently, Rays products are distributed across 10,000+ touch points across India through a network of four Carrying & Forwarding Agents (CFAs), 15 stockists and over 250 distributors. They are also available on many popular online platforms including their own website. Rage offers a growing number of instant coffee options in addition to cold brew bags, liquid coffee, ground coffee and sachet shots, as well as pastries and bars that mimic the taste of coffee for those who do not consume it.
Every year, the scorching summer sun drains all your energy and makes you feel tired. Need enthusiasm? Shout out ‘Rage Coffee’! Delhi based FMCG business Caffeine Innovation has introduced three new ready-to-drink flavors to give you a cool and energizing start to your day. You can get iced coffee in the following three flavors: Salted Caramel, Mocha Frappe, and Hazelnut Latte. Rage Coffee’s new ready-to-drink cold coffee boasts of three mouth-watering flavors and a velvety, thick and creamy texture that is smooth on the palate.