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Time brings change, but we all want our home to remain as new for many years. People go to great lengths to keep their exterior walls from looking worn and dull from harsh weather, dirt, pollutants and more. In this search, Asian Paints Has been a trusted partner among Indians across the country. Asian Paints APX Ultima ProtecWith its Lamination Guard technology, provides complete protection to the exterior of the house from rain, sun and dust, and comes with a 10-year performance warranty.
Conceived by Ogilvy India and brought to life by lead director Abhinay Deo, the latest advert for Ultima Protec features superstar Ranbir Kapoor in a never before seen role – a master magician who performs popular vanishing tricks and a confident Ultima Protec is the contractor. The ad interestingly conveys the message that Ultima Protek provides the best protection for your home from “rain, sun and dust”. Apart from the TVC, the campaign will be live across Print, OOH, POS and Digital.
Speaking about the new Ultima Protec campaign, Amit Singal, MD & CEO, Asian Paints Ltd., commented, “The general insight has always been that people laminate most precious things for longevity and homes are most precious possessions. When you use Asian Paints Ultima Protek, you don’t just paint, you laminating your homes against the various forces of weather: the brand promise that we have consistently been delivering overtime. ‘Lamination’ as a communication, associated with Ranbir through various avatars over the years, has created a has created a behavioral change where consumers have started asking for paints with lamination.Continuing with the same, this ad intends to further strengthen the association of lamination and Asian Paints Ultima Protek while leaving a smile on the faces of the viewers .
Sukesh Nayak, Chief Creative Officer, Ogilvy India, said, “Ultima Protek Lamination by Asian Paints has become synonymous with exterior paint. Our new campaign further strengthens this association. Starring Ranbir Kapoor, the ad is an exciting take on the idea that all you need is Ultima Protec to keep your home safe and looking new.
Please see below for the link to the new TVC Asian Paints Apex Ultima Protec,
contact, https://www.youtube.com/watch?v=vQnO2cCO8uo
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