The online smartphone retail market was one of the biggest beneficiaries of pent-up market demand, as the deadly second wave of the COVID-19 pandemic subsided. According to the latest smartphone market data released by industry tracker IDC, the Indian smartphone market witnessed an overall growth of 86 per cent in the period between April and June, 2021 as compared to the previous year. On top of this growth, it is the online smartphone market that has grown. Largest, overtaking offline phone sales in India to register a total market share of 51 percent during the quarter.
An obvious factor was the increase in online sales of smartphones, which necessitated more online deliveries due to the COVID-19 restrictions. While the lockdown restrictions for the second wave were less stringent in 2020 than the first wave, weekend curfews in rural areas have been a significant contributor to the decline in offline sales. As a result, online smartphone sales registered a growth of 113 percent during the quarter. Gradual growth in online shopping and payments trends may also have fueled the growth, as more users continue to adopt digital payments and smartphones across India.
However, it will be interesting to see if the online smartphone retail market can sustain this kind of growth in a year, given the volatility in demand among users. Navkendra Singh, Research Director, Mobile Devices, IDC India says, “The second half of 2021 is likely to witness a decline (in sales) compared to the same period last year, due to low demand, uncertainty around the third wave, persistent supply crunch. with. , and rising inflation rates as well as increase in component prices. Nevertheless, a rebound in 2022 will be possible with upgraders in the low-mid price segments, led by the supply of 5G equipment, feature phone migration with new offerings in the coming months and better supply in the market. “
IDC’s quarterly market tracker also said that during the quarter, India ranked fourth globally in 5G phone demand, followed by China, the US and Japan in the first three places. In anticipation of the upcoming public 5G rollout in the coming months, development has arrived for more Android OEMs pushing 5G phones value for money already in the market. In terms of overall market share, remained the top three sellers in India Xiaomihandjob samsung And VivoHowever, Vivo widened the gap between itself and the fourth-placed Realme by a significant margin.
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