OnePlus is reportedly working on a new smartphone that could be priced under Rs 20,000 in India. Information has been received from tipster Yogesh Brar on Twitter, although almost all the information related to the phone is unclear. The tweet said that Oppo, OnePlus’ sister brand under parent firm BBK Electronics, is “setting up the terms” to launch a budget device in the second quarter of 2022. From 2020, OnePlus is launching the more affordable Nord series to compete. Brands like Xiaomi and Samsung in India and globally.
in present, oneplus Nord sells more ‘affordable’ smartphones under the series which aim to still maintain the company’s ‘flagship killer’ mantra. From the original OnePlus Nord (2020) to the OnePlus Nord 2 (2021) and OnePlus Nord CE, all three smartphones come with premium features like AMOLED screens, 5G connectivity and fast charging support. Notably, the OnePlus Nord 2 also packs MediaTek’s flagship chipset, the Dimensity 1200 SoC. OnePlus has been credited for bringing the mighty Nord smartphone under a price tag of Rs 35,000. Currently, the OnePlus Nord CE 5G price in India starts at Rs 24,999, while the Nord 2 is priced at Rs 27,999.
If the rumors are correct, this will be a major change in the company’s philosophy as OnePlus has traditionally introduced smartphones in the mid-budget segment (except for the OnePlus X in 2015). However, the prices of its flagship smartphones are gradually increasing, closer to the 70,000 mark. For example, the price of its current flagship with Hasselblad-tuned cameras, the OnePlus 9, goes up to Rs 50,999, and the price of the OnePlus 9 Pro goes up to Rs 67,999. With smartphones under Rs 20,000, the company will expect to keep its feet on the ground and sell Xiaomi’s Redmi brand, Poco and other brands like Micromax, Motorola, Nokia, and more that dominate the budget segment. It will also be interesting to see if OnePlus will add bloatware to phones to keep costs down – a strategy adopted by many OEMs but criticized by pundits. OnePlus was heavily criticized facebook bloatware On the OnePlus 8T, which they later dropped. Since there is no communication from the company yet, readers are advised to take the information with a pinch of salt.
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