Oil companies map retail expansion with technology – Times of India

New Delhi: Over the years, a huge parcel of vacant land along the Coimbatore-Trichy road would attract the attention of a young IndianOil executive. Today, the site is home to one of the company’s best-selling pumps.
Cut to render. When CIDCO started developing Navi Mumbai township a few years back, potential pump sites were identified by IOC’s central data centre. Today, the pumps are doing well.
Welcome to the bold new world where data is the new oil.
IOC President Shrikant Madhav said, “Today when consumers visit our petrol pumps they are not aware that there is a digital ecosystem working in the background to ensure delivery, which is both Shuddha and Pura (Shuddha). and complete both).” Vaidya said.

size 3 copy 7

IndianOil, HPCL and BPCL, which control 90% of the market, are investing Rs 1,000 crore in AI (artificial intelligence), cloud computing, blockchain, virtual imaging and assisted learning to optimize operations and improve service quality. are.
“Earlier we’d look at maps and say, ‘Let’s put a pump in here’ when we saw a wide gap[between the pumps]or field officials would identify sites that didn’t produce optimal results at times Now it is data-driven,” Vaidya said.
HPCL Chairman MK surana Said that the network expansion is based on economic data of location, type, vehicle population and mix etc. “AI has two aspects: machine facing and consumer facing. How do you know if a customer is leaving your pump satisfied/dissatisfied? The answer is video analysis. The same technology is also ensuring safety at our plants.”
Each company’s data center continuously churns out inputs from installations and tankers for each nozzle at the outlets. As a result, the meter is automatically set to zero when a nozzle is removed from the hook and delivery for a specific amount can be set to lock the fuel in place and prevent under-delivery.
Similarly, a dispenser becomes locked if the day rate does not change at the specified time, a possibility when prices decline. Stock deliveries, tank readings and sales are continuously calculated from each nozzle of an outlet to detect adulteration. The geotagged locks are not opened in the tankers at any place other than the specified pump to prevent adulteration or diversion.
A BPCL spokesperson said that digital is much more than automation of pumps. “You can make advance payment for petrol worth Rs 500 at a pump through our app. That fuel is off. You can visit the pump at your convenience, fuel will be given by just scanning the QR code. ,
“Digital transformation is part of our long-term vision and the only way to advance the consumer’s heart,” Surana said. sap — S4/Hana — Achieve this goal.

,