E-commerce beauty brand Nykaa made a strong stock market debut on Wednesday with shares listed at Rs 2,018 at a premium of 79 per cent against its issue price of Rs 1,125 per share on the National Stock Exchange (NSE). Nykaa is the largest exclusive beauty and personal care platform in India and one of the fastest growing fashion platforms, which has not only attracted millions of customers across the country, but many more. Bollywood A-listers who are lending a lot of their star power by investing in the brand.
In 2020, Bollywood actress Katrina Kaif invested an undisclosed amount in the beauty and e-commerce platform through secondary transactions. Katrina’s investment came a year after she launched her own beauty line on Nykaa – ‘K Beauty’. “I was familiar with the company’s growing brand equity and market leadership and becoming an investor is the next logical step in sharing Nykaa vision. Nykaa has opened new avenues for women to explore and celebrate their unique idea of beauty ,” Katrina had said in a statement.
Katrina, who will next be seen in Yash Raj Films’ Tiger 3, was also present at Nykaa’s listing ceremony on NSE on Wednesday. Nykaa was founded in 2012 by Falguni Nair, who is married to Sanjay Nair, the head of KKR India. Nykaa offers a curated range of beauty products for women.
In October last year, actress Alia Bhatt also made a personal investment in Omnichannel lifestyle retailer through a secondary transaction for an undisclosed amount. Confirming the investment from Aaliyah, Falguni Nair, CEO of Nykaa had said, “Alia and I had a very interesting conversation about how both she and Nykaa were launched in 2012. She said that she would invest in Nykaa. There were three reasons to do it because it has Indian roots, it is founded by a woman and Nayaka is a testament to the fact that the best in India can take away the best in the world.”
In 2019, Masaba Gupta launched a makeup line with Nykaa. The collection included a range of twelve shades of lip and nail colors and dipped in polish remover, all wrapped in her signature print. The celebrated fashion designer once again collaborated with the brand to launch a collection of six new fragrances last year. The collection was an extension of the ‘Moi by Nyka’ fragrance range.
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