Online streaming giant Netflix on Thursday announced that it plans to curb the practice of password sharing in India. It will enforce stricter rules to limit Netflix account usage to one household. The company plans to crack down on the number of Netflix freeloaders by managing the app’s password-sharing rules. Online streaming platforms will mostly use IP addresses, device IDs, and account activities to limit the use of an account to a single household. Netflix’s new password-sharing rules ensure that one account can only be used in a household that shares an Internet connection.
To facilitate sharing within a family, Netflix’s Transfer Profile feature comes into play, allowing access to the account while at home or on vacation. To comply with these rules, Netflix allows users to log in to an account from outside the primary home using an access code, which is valid for seven days. However, users are required to connect to the primary home Wi-Fi or Internet connection at least once every 31 days.
If someone tries to access the account from outside the home, that person will be asked to create a new account with a different profile.
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To everyone’s surprise, Netflix has not introduced the add member feature in India. This facility allows the member to be added to the primary household account with no additional charges. Netflix has decided not to offer this option as it has already cut the subscription fee in these countries. As reported by TechCrunch, the company said that another reason behind this decision is the low market reach of Netflix in India.
The company will use information derived from IP addresses, device IDs, and other activities to determine whether a device is part of a household.
Earlier, Netflix had introduced this policy in some major markets like US and UK. Then, it added 5.9 million new customers worldwide. The company faced its biggest decline in the first quarter of 2022 when it lost nearly 200,000 customers.