Netflix is inviting movie fans to its cinema! The streaming giant isn’t shying away from theaters, to the contrary — and for good reason. On October 22, Netflix will open its third movie theater in the United States. The Bay Theater in Los Angeles’ Pacific Palisades neighborhood, closed since the Covid-19 pandemic, will reopen thanks to Netflix, according to US press reports. This is the third cinema bought by the streaming giant.
According to information provided by American media outlets, Netflix will officially open the doors of its cinemas on Friday, October 22 with “The Harder They Fall” by James Samuel as the film on the bill. The western, whose on-stage debut is eagerly awaited, brings together top-class performers featuring Regina King, Idris Elba, Zazie Beetz and Lakeith Stanfield. It will be available on Netflix in the United States on the same day.
“The Bay is one of those rare places that’s modern, but also feels like a vintage feel to your local Main Street cinema,” said Scott Stuber, Netflix head of global movies. According to the Los Angeles Times, Netflix also originally planned to have 35mm format projectors installed.
attracting reluctant filmmakers
Although the amount of the deal was not disclosed, Netflix said it intends to use the theater to host future premieres, meet-and-greets and 35mm screenings: “For the premieres and theatrical releases of upcoming Netflix movies, the theaters will be able to use the theaters to host upcoming premieres and theatrical releases.” In addition, viewers can look forward to family-oriented film programming, 35mm screenings of beloved classic films, in-person appearances and Q&As, free public events and much more,” underlined Scott Stuber. Starring alongside Leonardo DiCaprio, Jennifer Lawrence, Cate Blanchett, Jonah Hill and Timothée Chalamet in “Red Notice” and “Don’t Look Up” with Dwayne Johnson, Ryan Reynolds and Gal Gadot are expected to appear in films.
To watch Netflix’s new western “The Harder They Fall,” viewers will need to pay $12 for an adult ticket and $10 for a child ticket. The streaming giant plans to welcome viewers to the big screen with free popcorn and drinks, it says. In addition to snacks, Netflix will also be offering free seats for screenings of two animated films, “Vivo” and “The Michaels vs. the Machines.”
This isn’t the first movie theater acquired by Netflix. The American giant reopened the Paris Theater in New York in 2019 and is set to reopen the Egyptian Theater in Hollywood in 2022. A series of moves that demonstrate Netflix’s desire to fully establish itself in the cinematic realm through collaborations with historic locations. Between offering screenings in the 35mm format and allowing fans to watch movies on the big screen, Netflix aims to win over Hollywood’s top filmmakers – especially those who have so far been reluctant to collaborate with the company. Because his film has been featured in a special way. The “small screen” of houses.
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