Netflix reports 232.5 million paying subscribers worldwide
Netflix Inc’s recently launched adsupported tier reaches about 5 million active users per month, executives said Wednesday in a pitch that emphasized the breadth of its programming to potential advertisers.
Netflix Inc’s recently launched ad-supported tier reaches about 5 million active users per month, executives said Wednesday in a pitch that emphasized the breadth of its programming to potential advertisers.
The streaming video pioneer launched a $7-per-month option with ads last November in 12 markets, including the US, as an alternative to ad-free plans that start at $10 a month. It was designed to attract more customers and add a new revenue stream in the face of stiff competition for online audiences.
On Wednesday, Netflix made its first presentation to advertisers in an annual ritual known as upfronts, where the network aims to lock down advertising commitments for upcoming shows. Walt Disney Co, Comcast Corp and other companies are also vying for digital advertising dollars.
Netflix executives emphasized the company’s wide range of programming, from sci-fi hit “Stranger Things” to Korean drama “Squid Game” and upcoming action movie sequel “Extraction 2.”
“No other entertainment company aspires to create great movies and shows across so many genres, in so many countries and for such a wide, diverse audience,” said Bella Bajaria, Netflix’s chief content officer.
Jeremy Gorman, Netflix’s president of worldwide advertising, said global monthly active users have reached 5 million. Monthly Active Users count for all adult profiles used on an account with ads. Children’s profiles don’t run ads.
Netflix reported 232.5 million paying subscribers worldwide as of the end of March.
Executives said they want to work with advertisers to create new types of advertising that can only be done on a digital service. For example, a 30-minute commercial could run over several days, with a story telling every time a viewer watches a show on Netflix, said co-chief executive Ted Sarandos.
“You can’t do that in linear TV because people don’t live on one channel,” Sarandos said.
Netflix had planned to do the ad presentation live in New York, but switched to a virtual event to avoid protests from striking members of the Writers Guild of America.
(This story has not been edited by News18 staff and is published from a syndicated news agency feed – IANS,
