Indian Olympic Gold Medalist, Neeraj Chopra, has gained a lot of attention in the public eye recently and has become what has effectively become a household name after its success. 2020 Tokyo Olympics. He was the first athlete from India to win a gold medal for the country in the track and field event. This revelatory achievement has turned her into an online phenomenon and a social media star. from the day OlympicsAthlete stock is growing rapidly on social and digital media. This was further supported by a research report released by YouGov SPORT, a research consultancy firm.
According to the research firm’s report, the stocks of the Indian athlete are skyrocketing amid his newfound popularity. Chopra has recorded over 2.9 million mentions from over 1.4 million authors, which makes her the ‘most mentioned’ athlete globally on Instagram during the 2020 Tokyo Olympics, as reported by Business Insider. These numbers reportedly represent a roughly 1,401 percent and 2,055 percent increase in mentions for individual online authors, respectively. This has brought Chopra’s reach and influence on social media as well as digital media to close to 412 million. It is on a global scale. All this information combined pulls the Olympian’s total social media valuation to Rs 428 crore, reports Business Insider and YouGov SPORT.
An example of one of her most viral posts was of Chopra lying on a hospital bed before and after the Olympics with the caption: “May 2019 to Aaj Tak; From the elbow brace to the medal in my hand—it’s been quite a journey! I am grateful for Dr Dinshaw Pardiwala’s medical support and my team (coach @bartonietz & physio @ishaanphysio) who have been by my side for the last 2 years. I hope this medal can inspire all those who are facing difficult times in their lives to know that there is a light at the end of the tunnel. Happy #IndependenceDay, Jai Hind!”
Chopra, which is managed and supported by JSW Sports, has established itself in mainstream media and other platforms in a way that translates to commercial success. JSW Sports Head of Sales and Marketing Divyanshu Singh had said that Chopra has been consistently excelling in his discipline over the last five to six years, which is the reason for his immense success in the 2020 Tokyo Olympics. business Insider.
The report also mentioned that the athlete’s total social media interactions have increased to 12.79 million since winning the gold medal, a growth rate of 86.3 percent. One of the main factors that contributed to the increased level of fans watching his videos was the increase in the number of views, which according to the report has been recorded at 4.05 million. According to a Business Insider report, this is almost three times the average of Indian athletes on social media. International cricket stars like Olympic athletes KL Rahul and Rishabh Pant are also being overshadowed in terms of total interactions and their reach on social media.
With the rise in popularity to such an extent, the Olympic athlete has seen a huge increase in followers on her social media platforms, particularly Instagram, which has shown the athlete around 4.4 million followers. This shows an increase of 2,297 percent in the number of his followers. His recent popularity and proven track record have not only made him popular among fans and followers on social media, but have also made him the target of many brands and businesses that are providing him with new opportunities and opening new doors for sports stars. are. To bring out and develop your personality.