India has overtaken countries like the US, Brazil and the Philippines in terms of highest engagement on Facebook. Tokyo Olympics 2020, is the second most mentioned athlete on the global social networking platform along with gold medalist Neeraj Chopra. Facebook shared data reflecting the trends of Facebook and Instagram from July 23 to August 8, 2021.
In terms of “loudest countries talking about the Olympics during the Games” (based on the number of people talking about the Olympics on Facebook), India is followed by the United States, Brazil, the Philippines and Mexico. Stayed. The sports mentioned on Facebook during the Games globally were track and field, followed by gymnastics, rowing, boxing and swimming. The most mentioned athletes on Facebook were Simone Biles (American artistic gymnast), Neeraj Chopra, Hidilyn Diaz (Filipino). weightlifter), Suni Lee (American artistic gymnast) and Tom Daly (British diver).
“There was a lot to talk about during the Games, but the top three days had the most Olympic conversations globally on Facebook (Neeraj Chopra won gold for India and Team USA Basketball won gold), July 28 (Simone A day after Biles withdrew from the gymnastics team competition) and 2 August (Indonesia’s Gracia Poli and Apariyani Rahayu won gold in badminton)”. From an athlete who had the most interactions during the Games, with over 1.3 million interactions.
On Instagram, athletes gained over 75 million followers during the Games, drove more than 410 million interactions and posted more than 300,000 stories. Neeraj Chopra got 2.8 million new followers, PV Sindhu 7,02,778 and MC Mary Kom 2,70,104 new followers.
Chopra was second only to Raisa Leal (skateboarding, Brazil) globally, who added 5.8 million new followers. The most mentioned athletes on Instagram during the Games globally were Chopra, Biles, Lil, Gracia Poli (Badminton, Indonesia) and Apariyani Rahu (Badminton, Indonesia). The video of Lil’s skateboarding journey was the most liked video of an athlete during the Games, with over 11 million views.
In a separate statement, Facebook said it has partnered with UNICEF India to launch a one-year joint initiative to end violence against children, with a special focus on online safety. The partnership seeks to create a safe environment for children online and offline, and aims to improve children’s resilience and ability to access the digital world safely, the statement said. It aims to raise awareness of violence against children and its impact on children, families and communities, as well as enhance the skills of communities and frontline workers to better prevent and respond to violence.
The partnership will include a nationwide social media awareness campaign, and capacity building for 100,000 school children on online safety, digital literacy and psychosocial support.
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