Mumbai: The rising tide of food inflation has brought another wave of crisis in the new year. The price of sliced bread has gone up from Rs 2 to Rs 5, reducing the weight of families who eat an average of one roti a day. Most brands including Britannia and vibes rates have increased.
In fact, prices went up as recently as 2020, with the price of regular 400 grams of white bread rising from Rs 28 to Rs 30. Now the MRP has increased to Rs 33.
“This time around, there has been an average increase of 15 per cent across all brands. The smallest packet of 200 grams of white bread has gone up from Rs 15 to Rs 17. The regular 350-400 grams of roti, which is consumed in most of the households, has increased from Rs. 30 to Rs. 33. The price of 600 gm pack was earlier Rs 45 and has now become Rs 50. And 800 gm white sandwich bread which was Rs 60, is now Rs 65,” said a vendor in Andheri. said Iron Man,
The margin of growth of brown bread is even higher, the cost increases by Rs 3 for a small roti of 200 grams of some brands, from Rs 22 to Rs 25. 350-400 grams of regular roti has increased from Rs 40 to Rs 45.
Most of the brands including Vibes and Britannia have hiked the prices. However, neither the manufacturer responded to requests for comment nor sent the official revised rates.
Mehdi Dashti, a manufacturer who runs City Bakery in Worli, said, “The main reason is the increase in fuel cost. Be it piped gas (PNG) or commercial gas cylinders, the duty has almost doubled in the last four or five months. Edible oil prices too. have grown.”
Another baker Satyajit Dhargalkar said gas prices, labor costs and exodus of skilled workers added to the burden on the business amid the lockdown. Their rusk and Khari have also become expensive now.
Khalif Uz Zaman Khan, whose Gold Star Bakery has also increased the MRP, said, “The raw materials like improvers are imported from China. Due to the tension between our countries, the goods are not sent directly but through roundabout routes. Rates of acetic acid, diesel, electricity have all gone up.”
Vendors and sandwich stall owners say that Vibes ka Badi Roti which was earlier sold for Rs 60 now comes for Rs 65. “I buy at least 40 rotis a day, but the agent refused to give a paisa in rebate,” said Ajay Yadav, who runs 40. Thakur’s sandwich stall near Family Court in Bandra-Kurla Complex. Yadav said, “Actually I increased the rates of my sandwiches on December 31 to recover the lockdown losses as customers started coming in. But after hardly a day or two, the bread prices went up – and the profits were wiped out. Regardless, I can’t raise my rates again.”
In Andheri EastVinod Kumar Yadav, who owns two Narayana Sandwich stalls near Masonry College and saki naka Said, “Business is becoming impractical day by day. We cannot raise menu prices every time the input cost goes up. Vegetables, butter, cheese, gas, edible oil, transport and now bread. Name one such commodity. Tell me which is not more expensive now.”
His partner Jagdish Gowda Sai runs a sandwich shop in Nutan Nagar, Bandra. He said, “I have a small stall. From buying 10 rotis of sandwich bread a day before the lockdown, I now buy only five rotis as customers are less. Even that is not available now.”
In fact, prices went up as recently as 2020, with the price of regular 400 grams of white bread rising from Rs 28 to Rs 30. Now the MRP has increased to Rs 33.
“This time around, there has been an average increase of 15 per cent across all brands. The smallest packet of 200 grams of white bread has gone up from Rs 15 to Rs 17. The regular 350-400 grams of roti, which is consumed in most of the households, has increased from Rs. 30 to Rs. 33. The price of 600 gm pack was earlier Rs 45 and has now become Rs 50. And 800 gm white sandwich bread which was Rs 60, is now Rs 65,” said a vendor in Andheri. said Iron Man,
The margin of growth of brown bread is even higher, the cost increases by Rs 3 for a small roti of 200 grams of some brands, from Rs 22 to Rs 25. 350-400 grams of regular roti has increased from Rs 40 to Rs 45.
Most of the brands including Vibes and Britannia have hiked the prices. However, neither the manufacturer responded to requests for comment nor sent the official revised rates.
Mehdi Dashti, a manufacturer who runs City Bakery in Worli, said, “The main reason is the increase in fuel cost. Be it piped gas (PNG) or commercial gas cylinders, the duty has almost doubled in the last four or five months. Edible oil prices too. have grown.”
Another baker Satyajit Dhargalkar said gas prices, labor costs and exodus of skilled workers added to the burden on the business amid the lockdown. Their rusk and Khari have also become expensive now.
Khalif Uz Zaman Khan, whose Gold Star Bakery has also increased the MRP, said, “The raw materials like improvers are imported from China. Due to the tension between our countries, the goods are not sent directly but through roundabout routes. Rates of acetic acid, diesel, electricity have all gone up.”
Vendors and sandwich stall owners say that Vibes ka Badi Roti which was earlier sold for Rs 60 now comes for Rs 65. “I buy at least 40 rotis a day, but the agent refused to give a paisa in rebate,” said Ajay Yadav, who runs 40. Thakur’s sandwich stall near Family Court in Bandra-Kurla Complex. Yadav said, “Actually I increased the rates of my sandwiches on December 31 to recover the lockdown losses as customers started coming in. But after hardly a day or two, the bread prices went up – and the profits were wiped out. Regardless, I can’t raise my rates again.”
In Andheri EastVinod Kumar Yadav, who owns two Narayana Sandwich stalls near Masonry College and saki naka Said, “Business is becoming impractical day by day. We cannot raise menu prices every time the input cost goes up. Vegetables, butter, cheese, gas, edible oil, transport and now bread. Name one such commodity. Tell me which is not more expensive now.”
His partner Jagdish Gowda Sai runs a sandwich shop in Nutan Nagar, Bandra. He said, “I have a small stall. From buying 10 rotis of sandwich bread a day before the lockdown, I now buy only five rotis as customers are less. Even that is not available now.”
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