MP government will take legal action if it fails to withdraw ‘lesbian’ Karva Chauth ad: Home Minister

Madhya Pradesh Home Minister Narottam Mishra on Monday said he has directed the state police chief to Dabur India to withdraw an “objectionable” beauty product advertisement that showed two women celebrating Karva Chauth festival and if the ad is withdrawn. If not taken then take legal action. Consumer goods manufacturer.

The statement comes after an advertisement for Dabur India Limited’s product Fem Cream Bleach, which featured a gay couple celebrating Karva Chauth and looking at each other through a sieve.

On Karva Chauth, married women, especially in North India, observe a fast from sunrise to moonrise for the safety and longevity of their husbands. Karva Chauth was celebrated on Sunday.

“I consider it a serious matter. Also because such advertisements and clippings are made only on rituals of Hindu festivals. They (advertisements) showed homosexuals celebrating Karva Chauth and looking at each other with a sieve. The future In, they will show two men take ‘phera’ (marry each other as per Hindu customs). It is objectionable,” Mishra told reporters.