New Delhi: Diesel’s Milan Fashion Week 2023-24 got off to an unusual start as models walked around a giant mountain of condoms during the walk show on Wednesday. The new 2023/24 fashion from luxury clothing brand Diesel is themed around freedom, pleasure and experimentation, showcasing new collections of denim clothing.
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However, the center of attraction was the ‘mountain of condoms’, which attracted both wonder and curiosity at the same time. It was Diesel’s association with Durex to promote the safe sex message across the world with the help of stacks of condoms.
As a part of the campaign, Diesel plans to give away around 3 lakh boxes of condoms in April globally.
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“The DieselFW 23 runway show set revealed a mountain of 200,000 condom boxes as part of a partnership with Durex,” wrote Diesel, “In the Diesel and Durex spirit of personal freedom, joy and sex positivity, 300,000 Durex condoms were given away.” Will go Free in April at Diesel stores worldwide.
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Diesel also shared photos with a mountain of condoms in the background. Creative director Glenn Martens explored Diesel’s origins in his Fall Winter 2023 runway collection with moto denim, denim dewar, distressed jersey and pop prints.