Royal Enfield has appointed Mohit Dhar Jayal as its new Chief Brand Officer. The new CBO will be in charge of the creative thinking and marketing functions of Royal Enfield.
Royal Enfield, the world’s oldest motorcycle manufacturer in continuous production, has appointed Mohit Dhar Jayal as its new Chief Brand Officer. Mohit will be in charge of the creative thinking and marketing functions of the brand with his experience as a seasoned advertising professional.
As part of his role, Mohit will look at creating a brand strategy for the motorcycle manufacturer and building a distinctive, ambitious global brand. He will look at partnerships and collaborations, and will also ignore the customer experience.
Commenting on Mohit’s appointment, Siddhartha Lal, Managing Director Eicher Motors Ltd. said, “I am extremely pleased to have Mohit Jayal on board to lead the brand charter of Royal Enfield. Mohit is a seasoned leader who has led high-performing teams and has worked for leading brands across categories. Delivered the most memorable campaigns. In his previous assignments as our external partner, Mohit has been instrumental in scripting the distinctive brand identity that has been central to Royal Enfield’s success over the years.”
“He understands the brand very closely and is well versed in the unique aspects of the essence of Royal Enfield. I am confident that under Mohit’s leadership, we will scale new heights as we shift gears to advance on our global growth journey and create deeper penetration into markets and communities around the world.
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