New Delhi: Airbnb on Monday signed a Memorandum of Understanding (MoU) with the Union Ministry of Tourism to promote India’s heritage sites and encourage cultural tourism.
Airbnb signed the MoU in the presence of Union Tourism Minister G Krishnan Reddy, Tourism Secretary V Vidyavati and Airbnb India General Manager Amanpreet Bajaj.
The hosting company has partnered with the Ministry of Tourism to promote inbound tourism as a part of the ‘Visit India 2023’ initiative and is also planning to launch a dedicated ‘Spirit of India’, dedicated to India’s tourism. There is a microsite to showcase the rich culture and creation. legacy in front of a global audience, Airbnb said in its regulatory filing.
Adding further, Airbnb explained that it will provide support to hosts in untapped tourism areas to help them promote their homestays, build host capacity and foster a culture.
Union Tourism Minister Reddy said, homestay accommodations provide travelers a personalized, immersive and rooted culture travel experience.
He further added, “We are delighted to partner with Airbnb, whose global reach will provide greater visibility to India’s unique and diverse accommodation offerings and give travelers the opportunity to experience our rich heritage firsthand. This partnership will help in the growth of inbound tourism.” contribute, create economic opportunities for local communities and place India uniquely on the global tourism map.
What is airbnb?
Founded in the year 2008 by Brian Chesky, Joe Gebbia and Nathan Blecharsky, the platform is an online hosting website. The platform connects people who want to rent out their homes and people who are looking for accommodation while traveling.
As per the latest data from the company, it has over six million listings in over 1,00,00 cities around the world.