Microsoft on Tuesday launched a personalized news feed called Microsoft Start, which will be available as both a website and a mobile app. The move will allow the software company to better compete with news feeds provided by third-party apps such as Apple, Alphabet’ Google or Flipboard. The platform will aggregate the news, which means it will not publish its own stories but will curate it from various publications. However, users will see results based on their interactions with the platform. Microsoft Start is also available as a standalone webpage.
In a blogpost, Microsoft Microsoft Start is based on the company’s existing online services, including MSN, which primarily collects news from sources. This is essentially a rebranding of the platform. The post explained, “Microsoft Start brings new technology to content experiences, including Microsoft’s latest advances in AI and machine learning, with human moderation, to help people stay up to date with information personalized to their interests.” included for.” Users can further moderate the content by clicking on the dedicated ‘Personalize’ button offering various options. In addition, Microsoft Start displays news based on categories such as Sports, Money, Lifestyle, Entertainment, and more.
Microsoft Start will display further hyperlocal news, and users can get up-to-the-minute forecasts specific to the region. Users can explore restaurants, nearby places to “know more” about the community. The app is available to download in India through Google Play and Apple App Store. Microsoft Strat WebLink is still directing users to the MSN website but will likely be updated soon. In addition, the platform can also display the latest scores, upcoming events, detailed stats and news for a particular sports team – all in one place. Once windows 11 Launching next October, Microsoft Start will also be available in widget form from the new OS’s dedicated section. Microsoft Edge will also include the Microsoft Start Feed on the New Tab page.