Microsoft lights up Burj Khalifa to promote Windows 11 – Times of India

Microsoft windows 11 is here. The tech giant has taken a different approach to advertising the new Windows operating system. As reported by MSPoweruser, the company lit up the iconic Burj Khalifa To advertise Windows 11. The world’s tallest building clad in blue displayed Windows 11 in the middle with their signature wallpaper in the background.
Microsoft’s new operating system has come after a gap of 6 years. Windows 10 was launched in July 2015. Windows 11 comes with updated looks and features. For example, the taskbar now resembles the one seen on the Mac and context menus, popups, and windows have rounded corners.
Comes integrated with latest Windows OS teams, which means users can access it with just one click. Microsoft says that Windows 11 is built on the same foundation as Windows 10 and is designed to work efficiently on both touchscreen and non-touchscreen devices.

Another interesting way of promoting Windows 11 adopted by Microsoft was the Windows 11 branded ice cream. The company worked with Mike Likes It Ice Cream Creamery in New York City and sold Windows 11-branded Bloomsberry ice cream flavors in the city for free. It even managed to grab a corner of Times Square and lit the Space Needle in Seattle.
This isn’t the first time a tech company has promoted new products in unique ways. In September this year, Google reportedly sold themed packets of Pixel 6 series potato chips in Japan. According to a report by Android Authority, the company gave away 10,000 units of its potato chips as part of promotions for the Pixel 6 series smartphones. Google Japan also launched a website and TV advertisements to promote and sell packets of chips.

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