Rival Italian luxury labels Fendi and Versace have unveiled a joint collection to mark the end of Milan Fashion Week.
Celebrities including Demi Moore, Dua Lipa and Elizabeth Hurley gathered for the show Sunday night, which was kept under wraps until the last minute.
Models on the catwalk included Kate Moss, Amber Valletta and Naomi Campbell.
The joint capsule, co-designed by Donatella Versace and Fendi’s creative directors Kim Jones and Sylvia Venturini Fendi, was a first for both houses and was born out of friendship and mutual professional respect, the brands said. The designers swapped roles to create each other’s clothes.
The Versace by Fendi collection blended Fendi monograms with the motif of Versace’s signature Greek, while the Fendi by Versace collection featured a punk-rock aesthetic, with Fendi pieces adorned with safety pins.
It’s not unheard of for fashion designers to join forces, but they’re not usually direct rivals.
Earlier this year, Gucci designs by fellow Kering brand Balenciaga were crossed with silhouettes and logos.
This time, the collaboration – dubbed Fends – brings together Fendi, which is part of Louis Vuitton owner LVMH’s stable, with Versace, which is owned by Capri Holdings, the American firm that is also home to Michael Kors and Jimmy Choo. Is.
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