Nexa, the premium retail network of Maruti Suzuki, is celebrating eight glorious years of providing a global automotive experience to the customers. Conceptualized and designed with the philosophy of ‘Create Create’. Inspire’, Nexa offers unique car ownership experience by offering products that match the changing lifestyle of customers. In a short span of eight years, NEXA has delighted over 2 million customers with over 460 state-of-the-art showrooms covering over 280 cities across the country.
Speaking on the eighth anniversary of NEXA, Mr. Shashank Srivastava, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Ltd. said, “Driven by innovation and providing global standards of automotive experiences, NEXA marks the first initiative by an automobile company to go beyond selling cars and create new formats of car buying experiences in India. First conceptualized in 2015, NEXA’s core philosophy aims to provide innovative and intelligent technology as well as unique experiences through a diversified product portfolio. NEXA’s successful eight years with over 2 million happy customers is a testimony to the trust that our customers have placed in us over the years.
Reflecting NEXA’s endeavor to create the cars of the future, NEXA’s crafted futurism design language encompasses three key pillars: NEXpression, NEXtech, and NEXperience. The dynamic design language blends sophisticated design with the use of advanced technology to create a stunning road presence, while offering a practical touch to ensure unparalleled convenience for the customers. A piece of art that is inspired by the future, the design language has been specially crafted to match the refined taste of NEXA customers.
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NEXA’s product range harmoniously blends contemporary design with revolutionary technology and premium features to deliver an outstanding experience for every customer. With 8 models in its portfolio, NEXA in its 8th year of operations has a product for every type of customer including a premium hatchback (Baleno), a mid-size sedan (Ciaz), four SUVs (Grand Vitara, Jimny, Fronx and Ignis), an MPV (XL6) and its flagship model Invicto – a premium UV. With its extensive model line-up, NEXA is a pioneer for Maruti Suzuki SUVs with new-age hybrid technology and AllGrip off-road SUVs.
NEXA endeavors to provide unmatched experiences that focus on the new, the unknown and the unconventional. It is in perfect sync with NEXA values of being Global, Pampered, Reliable and Innovative. Through these values, NEXA identified three pillars to deliver unique and innovative NEXA experiences – NEXA Music, NEXA Lifestyle and NEXA Journey.