Maruti Suzuki Grand Vitara Mid-SUV Bookings Open Ahead of July 20 Unveiling

Maruti Suzuki India Limited has started the bookings for its upcoming SUV – Grand Vitara – in India. The upcoming SUV will be positioned as a mid-size SUV sitting atop the recently launched all-new Brezza in the compact SUV segment. The Grand Vitara is scheduled for a global unveiling in the country on 20 July 2022 and will be sold through the company’s premium NEXA dealerships. Potential buyers can pre-book the Grand Vitara at any Nexa showroom or online portal of Nexa with an initial payment of Rs 11,000.

According to senior executive of maruti Shashank Srivastava, director of marketing and sales, said the vehicle will be manufactured at the company’s Bidadi, Karnataka, plant. He said the mass production of the SUV would start from August. Srivastava said the company has a dominant presence (67 per cent market share) in the non-SUV segment, but is lagging behind in the SUV market, which is growing and throwing off several sub-segments as well.

There are around 48 SUVs in the Indian market, while Maruti Suzuki has a modest presence here. “The upcoming hybrid SUV will be a game-changer. We may discontinue the S-Cross model later,” Srivastava said.

He added that the car major will focus on the SUV segment with more new models in the future as new features emerge along with the increase in sales volume.

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