DailyObjects, a global homegrown lifestyle accessories brand, and Smartsters, a child development-informed and design-led, home space brand have joined hands to introduce Kids Home Accessories range. The DailyObjects x Smartsters collaboration represents the spirit of innovation and creativity. United by the need to use creative design to spark joy in everyday environments, the brands came together to create a range of intelligent, comfort-based and mobile solutions for children’s indoor desks and storage spaces, to create independence and imagination can be encouraged.
The strategic collaboration will assist both the brands in terms of consumer reach and serving complementary, fresh, new yet relevant product categories to existing audiences. This playful functional collection is designed for children up to age 13 and includes – Ellie Table Mat, Hive Desk Caddy, Raccoon Tray, Owl Storage Basket, Barecub Pen Stand, Kangaroo Bed Pocket, and Meerkat Laptop & Book stand. The collection will be available on DailyObjects website and app, Smartsters website and across marketplaces including Amazon, Myntra, Nykaa, HomeTown and Pepperfry.
Sharing the information, Pankaj Garg, Co-Founder & CEO, DailyObjects said, “We are excited to collaborate with Smartsters. We share our synergies by leveraging innovation and creative design to create multifunctional products for daily use. As part of this collaboration, we integrated their functional designs with our materials, manufacturing, sampling and creative design expertise to create this range. This alliance brings new designs and innovative solutions for the modern age and Millennial parents. Through our strategic partnership with Smartsters, we aim to further strengthen our
market presence. ,
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Sharing the information, Ashni Biyani, Founder, Smartsters said, “We are thrilled to begin this collaboration with DailyObjects, known for offering innovative and functional designs with global appeal and superior quality. Smartsters products are guided by child development consultants and designed by award-winning designers. We have blended Smartsters’ playful, functional and ergonomic design ideas and DailyObjects’ creative design, product development and manufacturing capabilities to offer best-in-class products. We intend to take this association forward for a long time to continue offering innovative product lines for kids.
With this collaboration, DailyObjects and Smartsters intend to explore the potential of this category and take the business to the next stage of growth. The newly launched collection is available on the website of DailyObjects and Smartsters.
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