Mahindra Thar receives 75,000 bookings in India since launch

Mahindra Thar was formally unveiled in its latest form factor a year ago, and has garnered 75,000 bookings in that time. The Mahindra Thar has received several significant changes including a petrol engine, automatic transmission, fresh exterior appearance and a more connected and premium cabin.

It is no surprise that Millennials account for 40% of all Mahindra Thar reservations.

Surprisingly, the automatic gearbox variant accounts for 50% of all bookings, while the petrol model has accounted for a whopping 25% of all bookings. All these factors have contributed to the second generation Thar becoming the most popular 4WD in the country.

The latest Mahindra Thar was unveiled on October 2, 2020 with great enthusiasm. The starting price of Thar AX model was Rs 9.8 lakh, while that of Thar LX was priced at Rs 12.49 lakh. Interestingly, the first unit of Thar was auctioned for Rs 1.10 crore, the revenue of which went to charity. Also Read: Tata Punch SUV Officially Unveiled, Bookings Start at Rs 21,000: Check Features, Variants and More

The Thar has received an exceptional response, prompting Mahindra to ramp up production capacity, despite the fact that some of the most popular models have long waiting lists.

There are BS6-compliant engine options available for the Thar 2020. This includes both the new 2.0-litre mStallion150 petrol engine and the reliable 2.2-litre mHawk diesel engine. The former has a power output of 150 bhp and a torque output of 300 Nm. The diesel engine produces 130 horsepower and 300 Nm of torque.

In addition to the six-speed manual transmission, Mahindra also included a six-speed automatic transmission on the new Thar.

The 2020 Thar is available with a soft-top, hard-top or convertible roof. It comes with a five-seat arrangement with forward-facing seats as standard and parallel bench seats as an option. On the other hand, the feature lists have been updated significantly. Thar has benefited from features like rain-resistant infotainment screen, roof-mounted speakers, 3.5-inch digital driver display, rear AC vents and more.

Thar is available in six different color combinations. The colors are Red Rays, Mystic Copper, Galaxy Grey, Napoli Black, Rocky Beige and Aqua Marine.

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