Campervan Factory, an IIT Madras-incubated research-based caravan manufacturing company, has entered into an agreement with Mahindra & Mahindra (M&M) to launch Camper in India.
Based on the double-cab Bolero Camper Gold platform, these well-equipped campers will cater to the growing self-drive tourism segment in the country.
This is the first time that an Indian automotive OEM (Original Equipment Manufacturer) has forayed into the Caravan segment in India. As part of this agreement, the auto major will introduce innovative campervan designs and models in India that match international standards.
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These will be developed with the assistance of IIT Madras Advanced Manufacturing Technology Development Center (AMTDC), International Center for Clean Water (ICCW) for water management and waste disposal solutions and St. Gobain Research Center for their expertise in glazed solutions.
“Mahindra’s entry into this segment caters to the needs of travel enthusiasts who have an open road destination and want to enjoy the outdoors in complete freedom.
Harish Lalchandani, Vice President (Marketing), Mahindra Automotive, said in a statement, “Our Bolero Camper Gold – luxury camper trucks will be equipped with all modern amenities for a safe, comfortable and enjoyable journey, that too at an affordable cost.”
The Mahindra Bolero Gold Camper luxury camper trucks will be offered with a host of features, including smart water solutions, fittings, comfortable interiors, to cater to all types of commuters, the company said.
Each camper truck has sleeping facilities for four, a seating and dining facility for four, a restroom with a bio-toilet and a shower, a full kitchen with a mini-fridge and microwave, an air-conditioner (optional) ) will provide. And a complete multimedia experience, including television and other features, it added.
“It is a privilege to be associated with Mahindra & Mahindra to launch the Camper in India. This could be a big shot for the Indian caravan market and will change the holiday dynamics in India. Caravan is a blessing for the tourism sector. , especially given the impact of the pandemic,” said KM Vandan, director of the Campervan factory.
Caravan tourism has received support from various state governments, and has announced a number of initiatives to support the industry, such as the establishment of caravan parks.
Kerala, Maharashtra, Karnataka, Odisha, Madhya Pradesh, Uttar Pradesh and many others have already announced Caravan policies and are promoting them extensively. Several other state governments are expected to announce their caravan tourism schedule soon.
With inputs from PTI
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$("#disqus_thread1" + id).toggle();
};*/
//$(".main-rhs2442068").theiaStickySidebar();
var prev_content_height = $(content_selector).height();
//$(function() {
var layout = $(content_selector);
var st = 0;
///});
}
}
});
/*}
};*/
})(jQuery);