Apple has reportedly started assembling its latest mobile phone models iphone 13 in India at its contract manufacturing partner Foxconn’s plant in Chennai. The move is expected to expand the US smartphone major’s presence in a market that is the second largest and fastest growing in terms of smartphone sales. This is also expected to increase Apple’s market share to record levels. There are other benefits for Apple when it comes to expanding the manufacturing business in India. The company will be able to save on import duty and also have tighter controls on the supply, which will help in the availability of iPhone in India.
“We are excited to begin manufacturing the iPhone 13… right here in India for our local customers,” ET was quoted as saying by Apple in a statement. construction decision iphone 13 in india At the local level, this can be termed as a direct response to the Centre’s Production-Linked Incentive (PLI) scheme, which has given a new impetus to the combination of domestic production and smartphones here. With the iPhone 13, Apple now makes all its top-selling models in India locally with the help of Foxconn and Wistron, which are its partners in the country. However, currently no Pro model has been made in India.
The Financial Express quoted the US chief as saying, “We are excited to begin manufacturing the iPhone 13 – with its beautiful design, advanced camera system for great photos and videos, and the incredible performance of the A15 Bionic chip – right here for our local customers.” Is for.” as saying.
The price of Apple iPhone 13 starts at Rs 79,990, while it goes up to Rs 89,900 in the country. With the move to locally manufacture the phones in India, Apple will save over 20 per cent import duty, but whether the price will be lower for customers is yet to be seen.
Apple’s move to make the phone locally will give it the option to invest the cost savings through its partners in aggressive marketing initiatives, especially during the festive season. This has worked wonders for the company in the past and contributed to its growing share. According to the report, the company saw its shipments increase by 108 per cent annually to a record five million units or around 4 per cent market share. This was driven by a change in strategy, where Apple opened an online store in India and streamlined discounts to encourage consumers.
However, despite being India’s leading premium smartphone brand, Apple lags far behind other major players in the price-sensitive country in terms of Xiaomi. While top brand Xiaomi had a 24 per cent share, Apple was at the sixth position with 4 per cent market share. In contrast, the fifth-ranked Oppo had a 10 per cent stake.
Apple will also rope in Pegatron, its second largest manufacturer globally, to make phones in India. According to reports, Pegatron will initially start production of the iPhone 12 in the country.
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